PayU Finance, which owns LazyPay, India’s preferred Buy Now Pay Later solution and PaySense, a full stack personal loans company, has elevated Bhavik Kaul as the company’s Chief Product Officer (CPO), further strengthening its leadership team to scale up the business and pave the way for the next phase of growth. He will be responsible for building and expanding…
Tread.fit, India’s premier fitness bike brand has rebranded itself as Cultbike.fit. The firm’s rebranding is a result of its acquisition by the fitness company Cult.Fit. Cultbike.fit has taken this step to cement the completion of its transformation into one of the finest fitness convenience brands in the country. Speaking on this major brand transition, Dinesh…
Godrej Properties Ltd, one of India’s leading real estate developers, announced the launch of its digital brand campaign ‘Everyday Joys- Jahaan Khushiyan Badi Hoti Hai’. The campaign introduces GPL’s purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time. GPL has created three digital video commercials, which…
Avail Finance, one of India’s leading neo-banks that provide products and offerings for the blue-collared workforce of India, announced the appointment of Alexander John as its Chief Business Officer recently. An industry veteran with over 24 years of experience, Alex has held a number of senior leadership roles spanning business, risk, strategy across the banking…
Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, announced that it has acquired Lodestone, a leading digital engineering quality assurance provider for new-age digital companies. The acquisition sets up Tech Mahindra as a leader in the digital engineering space by enhancing its capability to provide end-to-end quality assurance…
Sony Pictures Networks India (SPN) has returned as a broadcast partner for the second edition of Lanka Premier League (LPL). The network has signed an agreement with the official franchise and broadcast holder of LPL – the IPG Group. The agreement between Sony Pictures Networks India and the IPG Group includes the television and digital…
Mayfair Housing has onboarded Koffeetech Communications as their mainline digital agency. Koffeetech, an integrated digital marketing agency, will now be responsible for Mayfair Housing’s digital communication duties, which include planning, strategizing, managing and executing the brand’s digital communications and presence in all viable mediums. Mayfair Housing, a progressive and one of the top real estate…
Mosaic Wellness, a health & wellness start-up running digital health clinic platforms – ManMatters, and Bodywise, has announced the appointment of Shouvik Ghosh Roy as Chief Technology Officer. The ambitious move comes right after the company raised US$ 24 million in a Series A funding round led by Sequoia Capital India with participation from existing investors Elevation…
BIG FM, one of the leading radio networks in the country, has now ventured into the social commerce space with their latest offering – BIG Living, a platform for those who abide by the Buy Good, Do Good and Feel Good way of life. Catering to the myriad needs of their audience, BIG FM has…
White Rivers Media, an integrated creative digital agency headquartered in Mumbai, has won the digital mandate of Buds & Berries, the first online-only brand of garden-fresh personal care products by CavinKare, in a (multi-agency) pitch. The recent digital launch of the brand, marked the 31-year-old company’s entry in the direct-to-consumer space. The independent agency will…
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