TopSocial, one of the leading influencer marketing platform in India, today announced the launch of India’s first Meta-Influencer ‘Kyra’. Following in the footsteps of the previously launched Virtual Influencers like Lil Miquela, the first Virtual Influencer sensation with over 3 million followers and more recently, Rozy, South Korea’s first Virtual Influencer who secured over 100 brand endorsements…
Just days after taking the Indian D2C market by storm with Series A funding from FMCG Giant ITC, premium Ayurvedic and personal care brand Mother Sparsh has launched a two-month long digital campaign to increase awareness around the virtues of raw onion concentrate toward hair health. A total of nearly 10,000 influencers along with some…
In India, the civil-service examinations conducted by UPSC are undoubtedly one of the most renowned examinations. Ideally, the central bureaucracy should have equal representation from every part of the country. However, it has been observed for decades now that a couple of states have taken a substantial pie, while aspirants from other states, particularly those…
Strengthening the Kidswear portfolio further, Myntra announces the launch of ‘Justice’, an exclusive girls’ tween fashion brand known for inspiring individuality, self-confidence and celebrating all of her first moments through fashion and fun. Since its inception in the 2000’s, Justice has offered an extraordinary fashion experience for young girls, becoming an ‘everything for her’ destination…
SanDisk, a brand from Western Digital and trusted by professional content creators worldwide, has partnered with Red Chillies Entertainment Pvt. Ltd for their recently released crime thriller film- ‘Bob Biswas’. The movie revolves around the protagonist, who suffers from memory loss and has difficulty recalling his criminal past. In line with this, Western Digital has…
Rajendra will work across Rediffusion, Everest, Rediffusion Healthcare, Rediffusion Direct (recently renamed Rediffusion FutureTech), Rediffusion SmartMedia, Mogae Media, and the Indian Institute of Human Brands as a group resource with growth and business development responsibilities (IIHB). Rajendra will work out of Mumbai. Rajendra was responsible in getting the coveted Bharti group business to Rediffusion during…
Mumbai-based Entertainment Marketing agency Go Fish Entertainment Pvt Ltd, which has recently completed 16 years in the industry, has bagged a first-of-its-kind Entertainment Marketing Mandate for one of India’s largest manufacturers of Indian Made Foreign Liquor (“IMFL”), Radico Khaitan. Go Fish has already been working with Radico Khaitan for some of its key brands, including…
Team Chingari was a part of a significant panel discussion on the 4th of December at MyGov’s Azadika Digital Mahotsav in Delhi, which celebrated ‘The e-citizens of India’ and discussed ways in which MyGov and its Digital Sathis can strengthen and enhance the digital journey for Indian citizens, especially in the remote and untapped regions…
For the Autumn-Winter 2021 season, Peter England, a major worldwide menswear brand from Aditya Birla Fashion and Retail Limited, has developed a ground-breaking campaign, ‘Honestly Made,’ for its latest wedding range. The brand debuts a wonderfully chosen assortment of shirts, trousers, suits, and blazers for the modern man. For this wedding season, Peter England has…
Finding the dream wedding dress to get hitched in isn’t easy. This wedding season, brides in India got the chance to Say Yes To The Dress as discovery+ brings an iconic international franchise to the country. From stunning silhouettes to unbelievable designs, get ready to witness the whims and fancies of brides-to-be as they see…
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