Garena, an online games developer and publisher has unveiled an exciting line-up of Free Fire tournaments for India in 2022. Free Fire will host 4 tournaments across two pro circuits next year with a total prize pool of more than Rs 2.7 crore. According to the official statement, Garena will ensure that Free Fire fans…
CleverTap, the world’s leading user engagement and retention cloud, announced today that Jayant Kshirsagar has joined its leadership team in the role of Senior Vice President of Marketing. Kshirsagar will lead the company’s marketing initiatives as it expands into new markets across the globe. Kshirsagar is a momentum player, with a long track record of…
AI-powered global platform Triller, has today announced their partnership with Irony Esports, a community-first esports platform and GamerzArena, India’s leading esports tournament platform. This partnership comes forth as Triller joins the Free Fire Christmas League as the live entertainment partner. The mobile esports tournament that began on 28th December has 1096 teams competing for cash…
Filmmaker Karan Johar joins hands with Universal Sportsbiz Pvt. Ltd. (USPL) to be their first ever Chief Creative Advisor. In a strategic move, USPL has collaborated with Karan Johar to consult for all the fashion brands at USPL – Wrogn, Imara, Single & Wrogn Active. Karan Johar will be working closely with the brand’s in-house…
On 12 January, National Youth Day, 2022 – Yuvaa, India’s first Gen-Z driven youth media and insights organisation launches its first original podcast, “Main Hoon Yuvaa”. Main Hoon Yuvaa is a weekly podcast that listens to the hopes, dreams, aspirations, perspectives, opinions, struggles and stories of India’s Gen Z Yuvaa, who form the largest population of…
LenDenClub, India’s leading Peer-to-Peer (P2P) Lending platform, has handed over its digital marketing mandate to Chimp&z Inc, one of the fastest-growing digital agencies from the house of Merge Infinity Global. The mandate includes social media management, creative solutions, ORM, media planning & strategy, and influencer marketing for LenDenClub and its loan product InstaMoney to build…
Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, ‘Made of Pride’. It showcases Alia’s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on…
Rabi Agrawal has been named Head, Human Resources at FloBiz, a Bengaluru-based fast-growing SMB neobank. The FloBiz team has grown by 300 percent in the previous year, and Rabi will be in charge of the company’s talent acquisition, management, and people operations. Rabi has created and scaled talent acquisition units for major businesses like Zivame…
Teachmint, an education infrastructure startup and the creator of India’s largest teaching platform, kick-starts the new year by launching a brand-new digital teaching awareness campaign titled #TeachmintApnaoSimplyPadhao. In a series of four, short, quirky ad films, Teachmint demonstrates the benefits of digitization to teachers, beyond “live classes” and shows how automation can help them save…
Nippon Paint (India), Asia’s leading paint manufacturer has launched a TVC to promote the recently launched Walltron Patrol Vehicle. The Walltron Patrol Vehicle will service consumers who have any waterproofing related problems. Chennai residents who need waterproofing solutions can avail the services by calling the toll-free number 8880 261 261 which will bring the Walltron Patrol Vehicle to…
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