EaseMyTrip, an online travel platform, has launched a new television campaign featuring Varun Sharma and Vijay Raaz. The quirky ad campaign highlights EaseMyTrip’s free of charge, full-refund medical policy through which customers can claim a complete refund on domestic air ticket cancellations caused due to medical emergencies*. The TVC also highlights how EaseMyTrip is providing…
Forever 21 announced Winnie Park as CEO of the iconic fashion brand. The appointment is effective immediately. Ms. Park joins Forever 21 from Paper Source, where she served as CEO for the past six years. Her tenure at Paper Source is marked by transforming the brand from a brick-and-mortar retailer to a lifestyle brand with…
Nium, a leader in global payments and card issuance for frictionless commerce, today announced the appointment of Robin Gandhi to Chief Product Officer. Gandhi will be responsible for defining and executing product strategy to expand leadership in existing markets and pursue new addressable markets for Nium. His role includes end-to-end product life cycle ownership, from product vision…
L&K Saatchi & Saatchi, has created yet another interesting DVC to drive Zepto’s biggest offering yet, fruits and vegetables. Ten-minute grocery delivery app; Zepto, operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimized network of ‘cloud stores’ or micro-warehouses, Zepto is able to consistently…
Prasoon Kumar, a two-decade veteran in the white goods market, has joined the Arzooo team as Vice President, Strategy. He has led the distribution, sales, and channel strategy for some of India’s most well-known white brands. Prasoon was instrumental in establishing the business for the Voltas-Beko joint venture between India’s voltas and Turkey’s Beko in…
Agro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest cocoanut Centered product under the brand name Sundrop Duo. This product launch is yet another innovation affirming Agro Tech Foods Ltd.’s efforts in offering healthy and nutritional products to consumers. Sundrop Duo is a value-added proposition…
Parle Agro’s diversification in the dairy segment has been nothing short of revolutionary. Continuing with the trend, Parle Agro has launched a brand new coffee flavoured drink, Smoodh Coffee Frappé. The beloved multi-category, multi-brand beverage behemoth looks to carry forward its run of extraordinary success in the dairy segment by offering consumers a new a…
At the onset of new year, Thums Up, Coca-Cola India’s home-grown and fast-growing brand, has launched a new action-packed campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience. There can be no better time, than new year, to remind consumers of the exciting and adventurous Thums Up…
Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR brand has signed on Bollywood actor Mrunal Thakur as its first brand ambassador. Introduced in the 1940s, the brand boasts of a rich legacy with a presence in over 50 countries. The NAIR brand stands for confidence and self-love, qualities…
Chimp&z Inc, Merge Infinity Network’s integrated marketing agency, has bagged the digital marketing mandate for MuscleXP, a sports supplement brand, and Man Arden, a male grooming & skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication…
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