GroupM Launches Finecast in India to Bring Addressable TV Advertising to Indian Advertisers
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GroupM Launches Finecast in India to Bring Addressable TV Advertising to Indian Advertisers

ByTVW News India Bureau

Finecast, a first-to-market addressable TV service that allows advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a variety of video on demand (VOD) services, over-the-top (OTT) providers, and game consoles, was launched today in India by GroupM, WPP’s media investment group. With the proliferation of devices,…

XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador
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XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador

ByTVW News India Bureau

XYXX, a premium men’s innerwear and comfort wear label, has signed Indian cricket legend KL Rahul as their first-ever innerwear and lounge wear brand ambassador. This partnership between the top cricketer and the brand would solidify XYXX as a market favourite and pave the road for new client acquisition. With KL Rahul as the face…

Funskool acquires rights to manufacture, distribute popular board game ‘Sequence’ in India
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Funskool acquires rights to manufacture, distribute popular board game ‘Sequence’ in India

ByTVW News India Bureau

Funskool India Ltd., India’s largest toy company, has added another blockbuster to its portfolio by acquiring the rights to produce and market Goliath’s popular board game ‘Sequence’ in India. Sequence is a combination of a board game and a card game created by Doug Reuter in 1981. Sequence, dubbed the “Perfect Family Game,” can be…

Jio-bp and TVS Motor Company to Collaborate on EV Solutions

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Jio-bp and TVS Motor Company today announced that they have agreed to explore the creation of a robust public EV charging infrastructure for electric two-wheelers and three-wheelers in the country, building on Jio-bp’s growing network in this space. Under this proposed partnership, the customers of TVS electric vehicles are expected to get access to the…

Wanderers’ Footprints Travel Boutique Launches ‘Ajanar Daake Achenar Khonje’, A Travelogue by Author, Shri Abhijit Bhattacharya

Wanderers’ Footprints Travel Boutique Launches ‘Ajanar Daake Achenar Khonje’, A Travelogue by Author, Shri Abhijit Bhattacharya

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Sri Alapan Bandopadhyay, Chief Adviser to Hon’ble Chief Minister, Government of West Bengal formallylaunches The Book The author chronicles the Russian Trans-Siberian Express, a railroad journey, and also retells the history of the tumultuous October Revolution narrated by the present generation of fellow Russian passengers. ‘Ajanar Daake Achenar Khonje‘, a book that chronicles the picturesque…

PRAMA India Bags ‘Tech-SME of the Year’ Award at ASSOCHAM’s 8th MSMEs Excellence Awards

PRAMA India Bags ‘Tech-SME of the Year’ Award at ASSOCHAM’s 8th MSMEs Excellence Awards

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PRAMA India, has bagged “Tech-SME of the Year” award at the 8th MSMEs Excellence Awards Ceremony and Summit organised by ASSOCHAM recently in New Delhi. The award was received by the PRAMA India team at the Award ceremony. PRAMA India bags Tech-SME of the Year Award Addressing the 8th MSMEs Excellence Awards and Summit organised…

Cosy Box, Straight from Cannes Film Festival Debuts in Delhi

Cosy Box, Straight from Cannes Film Festival Debuts in Delhi

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At Cannes Film Festival, a place where celebrity and fashion intersect is a thriving niche for the culinary arts. Tucked away amid the red carpet fanfare is Cosy Box – the film festival’s official food partner founded by Jean Bernard Fernandez-Vesini in 2008, and meant as a showcase for luxury brands like Degrisogono, Arman De…

Cycle Pure Launches ‘PrayforVictory’ Contest on Instagram

Cycle Pure Launches ‘PrayforVictory’ Contest on Instagram

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Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, has launched the PrayforVictory contest on its Instagram page www.instagram.com/cycle.in. The contest will run for two months, with one question everyday. PrayforVictory Contest on Instagram The contest invites participants to answer fun questions and stand a chance to win goodies from www.cycle.in. The contest is an…

All 427 Students of Chennais Amirta who Participated in Campus Interview at Bengaluru, Bag Hospitality Jobs from Leading Brands

All 427 Students of Chennais Amirta who Participated in Campus Interview at Bengaluru, Bag Hospitality Jobs from Leading Brands

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25+ four/five-star properties primarily from Bengaluru, Chennai, Kerala and Andhra Pradesh participated in the campus interview and issued job orders on the spot 200+ brands from across the country participated in the campus drive held online through their representatives A mega campus drive at the Bengaluru Campus of Chennais Amirta International Institute of Hotel Management…