Digital marketing agency Admatazz has announced a strategic partnership and investment in ScaleSale, a fast-growing performance marketing agency founded by Aryan Mirchandani. The move is set to enhance Admatazz’s media capabilities and reinforce its position as a full-service marketing solutions provider. This collaboration stems from a long-standing mentorship between the two founders. Aryan Mirchandani began…
TBWA\India has named Anirban Mozumdar as its new Chief Strategy Officer, further reinforcing its position as a leader in delivering disruptive brand strategies and innovative customer experiences. Anirban will report directly to Govind Pandey, CEO, TBWA\India. With nearly three decades of expertise in branding, advertising, and communications, Anirban’s career has spanned account management, strategic leadership,…
With the festive season just around the corner, homegrown beauty leader Hygienic Research Institute Private Limited (HRIPL) is bringing the sparkle to every celebration with its trusted portfolio—Streax, Streax Professional, and Vasmol. From salon-perfect highlights to convenient at-home hair coloring, the brand’s latest festive recommendations are designed to help every Indian look and feel their…
Vasmol has launched a new TVC for its recently introduced Vasmol Henna Crème Hair Colour, featuring brand ambassador Vidya Balan. The ad captures the essence of rooted beauty through a contemporary, relatable storyline. The storyline of the film opens in a relatable outdoor setting, where four friends discuss their hair colour dilemmas, unsure whether to choose…
Sebamed has launched a new campaign for Baby Sebamed, its specialized baby care range, created by Leo India. The campaign focuses on a baby’s journey from the womb to the outside world, using real visuals of smiling foetuses to mirror the purity, comfort, and protection the brand associates with its pH 5.5 formulation. This is the…
This Rakhi, Sugar Free D’lite is turning festive gifting on its head with a deliciously witty twist packed with emotion, humour, and zero added sugar. The brand has rolled out limited-edition gift packs and teamed up with popular creators Mallika Dua and Chetan Goel for a light-hearted digital campaign that blends sibling banter, festive cheer,…
Celebrating the magic of togetherness and spontaneous moments that have defined the McDonald’s experience for generations, McDonald’s India (West & South) has launched its latest brand campaign – ‘It’s a McD Thing’. This new campaign conceptualized by DDB Mudra is all about the strategic narrative that elevates McDonald’s restaurants into a cultural canvas where life’s…
Mumbai, 5th August 2025 — Ascendion, a rapidly growing force in AI-powered software engineering, has announced the appointment of Debashis Chatterjee (DC) to its Board of Directors. This strategic move reinforces Ascendion’s commitment to redefining the future of software engineering through AI innovation. With over three decades of leadership in global technology services, Chatterjee brings…
Xsolla, a leading global video game commerce company, announces its latest collaboration with KRAFTON: a dedicated Web Shop for Abyss of Dungeons, the newest dark fantasy extraction Role-Playing Game (RPG) from Bluehole Studio. In a treacherous medieval underworld, Abyss of Dungeons fuses high-stakes survival with immersive dungeon-crawling combat and player-driven progression. Currently available across select markets, including the…
Wendy’s India is turning five, and the quick-service restaurant (QSR) brand is going all out to mark the milestone. With a presence of over 200 outlets across the country, Wendy’s is celebrating its fifth anniversary with an unconventional, high-energy campaign that fuses food, fun, and culture in unexpected ways. Titled “Wendy’s India Turns 5,” the…
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