SafeStorage signs up Cape Agency as Integrated Marketing Communications Partner
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SafeStorage signs up Cape Agency as Integrated Marketing Communications Partner

ByTVW News India Bureau

SafeStorage has entrusted Cape Agency with its digital marketing as well as integrated communication planning and PR strategy implementation. SafeStorage is India’s first self-storage company and a front runner in the sector of storage solutions. SafeStorage provides storage solutions to different sectors including household storage, document storage, business storage and logistics services. SafeStorage caters to…

Ektaa R. Kapoor and Roposo launch new apparel line under ‘EK’ banner
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Ektaa R. Kapoor and Roposo launch new apparel line under ‘EK’ banner

ByTVW News India Bureau

TV Czarina Ektaa R. Kapoor and entertainment commerce platform Roposo today announced the launch of a new apparel line under their co-created brand ‘EK’. The EK clothing line, launched on Ektaa’s birthday, will offer women contemporary ethnic wear. This follows closely on the heels of the highly successful launch of ‘EK’ in November 2021. Users…

PayU Expands Its India Payments Business Leadership Team
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PayU Expands Its India Payments Business Leadership Team

ByTVW News India Bureau

PayU, today, announced the appointment of three senior leaders – Narendra Babu as the Chief Technology Officer for the India Payments business; Mohit Bedi, as the Senior Vice President (SVP), to lead strategic initiatives and the Bill Payments business, and Vineet Sethi, as SVP to lead PayU’s Diversified Financial Services portfolio. PayU’s existing senior executive, Mohit Gopal will take on a new position…

Aakash+BYJU’S named Rahul Kumar as Head-Product Management
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Aakash+BYJU’S named Rahul Kumar as Head-Product Management

ByTVW News India Bureau

Aakash + BYJU’S, the national leader in test preparatory services, has appointed Mr Rahul Kumar as Head – Product Management of the company.  Rahul will be responsible for leading the overall product function across product management, design, analytics and product operations and will help in building culture and scaling products to better learning experiences and outcomes…

The Indian Express & Isobar India launch ‘News Beyond Views’
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The Indian Express & Isobar India launch ‘News Beyond Views’

ByTVW News India Bureau

The Indian Express and Isobar, the creative experience agency from dentsu India, have developed a unique experience of discovering news that may have previously slipped through the cracks and past your view. Using a simple HTML innovation at the backend, the media house has embarked on restoring fairness in the journalism they believe in. So,…

Duroflex Strengthens Product Portfolio, Launches Eco-Friendly Range of Sleep Solutions
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Duroflex Strengthens Product Portfolio, Launches Eco-Friendly Range of Sleep Solutions

ByTVW News India Bureau

Leading sleep solutions brand, Duroflex, is at the forefront of research and innovation. The brand has wide product portfolio that caters to every kind of consumer. Over the past few years, there has been an upward trend in the number of consumers who seek products that not only meet their needs but are also good…

Xebec Communications bags the Social Media Creative mandate for Colors Marathi, Viacom18
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Xebec Communications bags the Social Media Creative mandate for Colors Marathi, Viacom18

ByTVW News India Bureau

Xebec Communications, the Pune–headquartered integrated marketing communications agency has bagged the Social Media mandate for Colors Marathi, the leading Marathi GEC. The mandate was won via a multi-agency pitch and the agency will be managing the Social media mandate for all the current programs and all the future launches The agency will be driving user engagement,…

BharatPe launches ‘Hai Yakeen’ campaign to reiterate trust in the potential of offline merchants of Bharat
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BharatPe launches ‘Hai Yakeen’ campaign to reiterate trust in the potential of offline merchants of Bharat

ByTVW News India Bureau

 BharatPe, one of India’s fastest-growing fintech companies, today announced the launch of its new brand campaign -‘Hai Yakeen’. Conceptualized around the power of dreams and tenacity of offline merchants and SMEs, the campaign aims to celebrate success stories of the resilient community of entrepreneurs of Bharat, across a range of industries. The TVC has been…

Honda Motorcycle & Scooter India celebrates ‘World Environment Week 2022’
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Honda Motorcycle & Scooter India celebrates ‘World Environment Week 2022’

ByTVW News India Bureau

Reaffirming the need for sustainable existence in harmony with nature through transformative on-ground changes, Honda Motorcycle & Scooter India today on the occasion of World Environment Day (5th June), kickstarted its week-long (5th-11th June) National Environment Campaign. Noteworthy, the campaign was kicked-off with a tree-plantation ceremony led by Mr. Atsushi Ogata, Managing Director, President & CEO and Mr….

Rohit Shetty’s ‘Made in India’ featuring Ranveer Ching making waves
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Rohit Shetty’s ‘Made in India’ featuring Ranveer Ching making waves

ByTVW News India Bureau

In the world of movies, it’s quite common for a successful film franchise to come out with sequels. This was unheard of in advertising – until the creation of Ranveer Ching! After first launching Ranveer Ching in 2014, Capital Food had a winning formula on their hands. Ranveer Singh, the brand ambassador of Ching’s Secret, a Desi…