Indian Tyre Industry major JK Tyre & Industries Ltd., inaugurated its first JK Tyre Steel Wheels Centre in Leh. Designed to enhance the customer buying experience, the company’s new flagship one-stop solution centre – Ladakh Tyres & Accessories Steel Wheel Center is the 1st in the region. Equipped with state-of-the-art wheel servicing equipment, a full range…
The IDEMITSU Honda Racing India riders are all geared up to get head-to-head in thrilling battle for points as MRF MMSC FMSCI Indian National Motorcycle Racing Championship 2022 gets closer to the season finale. As round 4 kicks off at the Madras International Circuit this weekend, 3 riders will race on Honda machines in Pro-Stock 165cc class of…
The world’s largest multi-genre Music festival, Lollapalooza is all set to make its India debut after traveling through 7 countries across 3 continents. This will mark the global festival’s first foray into Asia. The award-winning branded content vertical of Kulfi Collective – Supari Studios, has come together with Lollapalooza India, to create a launch video…
Essence, a global data and measurement-driven media agency that is part of WPP’s GroupM, today announced that it has been appointed as the integrated media agency of record by Rebel Foods in India. Led out of its Mumbai office, Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand…
Landor & Fitch, a global brand transformation company, today named Ritu Nakra as the general manager of Delhi to bolster business growth and develop strategic partnership with clients in Delhi. She will report to managing director of L&F India, Lulu Raghavan. Ritu brings over 25+ years of experience in leading businesses, anchoring key client relationships…
Madison Media Infinity, a unit of Madison World, has won the media AOR for India’s leading electrical solutions brand, Polycab India. The account was won in a multi-agency pitch involving several rounds of presentations. On this association, Nilesh Malani, president and CMO, Polycab India, said “We are excited to partner with Madison Media Infinity as…
Cosmetic brand Jovees Herbal has produced a new TVC with leading actress Parineeti Chopra. The actress is seen promoting the brand’s extensive line of face washes and emphasising their all-natural components in the TVC. The amusing TV commercial emphasises how important it is to always have perfect, fresh skin. The 20-second TVC is written and…
WION’s managing editor, Palki Sharma Upadhyay, has quit the company. According to sources, she announced her resignation today during a meeting with the WION team at 2:00 pm. Tonight, Upadhyay will host the final episode of her prime-time programme, Gravitas. Upadhyay has been working in journalism for more than 20 years.
India’s leading women’s fashion brand – W, launched a mega-campaign ‘Be the Same or Be W’ showcasing its latest collection for the festive season. Carefully targeted towards W’s fashion-first audience, the campaign positions W as a go-to festive wear brand for women who believe in standing out instead of blending in. The digital-first campaign showcases…
India’s No. 1 contemporary Hindi music channel, MTV Beats, adds the festive fervour and zeal to the most awaited time of the year, Ganeshotsav! Adding zest to the homecoming of Lord Ganesha, MTV Beats brings fans of music and Bappa together, and a chance to win exciting prizes and merchandise, with a dynamic ‘Bappa Beats’ celebration across…
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