The UK-based denim giant ‘Pepe Jeans London’ has been a brand of choice for generations of Indians but now, it has deepened its bond by launching its first ever TV commercial for the Indian market. The film, titled ‘Time to Shine’ helms a 360-degree campaign aimed at denim and lifestyle enthusiasts, and it will showcase…
Simplilearn, the world’s #1 online Bootcamp for digital economy skills, today announced the appointment of two key senior leaders: Asem Rostom as the Country Manager – the Middle East and Vishal Shah as the Senior Director of Enterprise Sales in the United States. The appointments are a part of Simplilearn’s larger goal of expanding and strengthening its teams globally in order…
NTPC Ltd., the country’s largest power generating utility, and GE Gas Power signed today a Memorandum of Understanding (MoU) for feasibility to demonstrate of hydrogen (H2) co-firing blended with natural gas in GE’s 9E gas turbines installed at NTPC’s Kawas combined-cycle gas power plant in Gujarat. Under this significant collaboration, the two companies will jointly explore the pathways to reduce…
Going beyond geographical barriers to reach out to customers ahead of Onam, Kerala’s most celebrated festival, Honda Motorcycle and Scooter India launched a first-of-its-kind outdoor campaign ‘Floating Showroom in the Backwaters of Kerala’ Taking the market closer to its customers with this new initiative, Honda aims to take the legendary Activa to far-away regions of Kerala for showcasing the…
The international betting brand Parimatch is adding another club to its English Premier League partnerships roster: Newcastle United. It will join the company of Leicester City, Chelsea, and Aston Villa. The contract with the latter was recently extended for another season. Each partnership within the Premier League, one of the strongest and most popular football leagues in…
SMART Bazaar, one of the largest & fastest growing Grocery retail chains in India, launches a new campaign, #TheSecondQuestion this Pujo, which weaves a message of inclusivity into the festive celebrations. The film tells the story of an idol maker who is seeped into the trade for ages. It shows the dilemma that plagued him…
Travel app, ixigo has roped in Bollywood celebrities Jackie Shroff and Suniel Shetty as the new faces of the brand, for their campaign- #NikalLo. The campaign has been designed to create buzz and increase brand awareness ahead of the festive season and will be launched across TV and digital platforms. The TVCs feature Jackie Shroff…
DS Group’s Pass Pass Pulse, India’s favourite fruit candies with a tangy twist, has launched an exciting Campaign ‘Pulse Ka Pandal’ to bring festivities from across the country on the digital platform, this Navratri. In a one of its kind empirical bonanza, the festive revellers can enjoy the Ram Leela in the North, the famous…
Scaler (by InterviewBit), one of India’s fastest-growing tech upskilling start-ups, today announced its partnership with The Womb, a leading Brand & Creative agency, to build an impactful and differentiated brand position and strengthen Scaler’s leadership in the tech education space. The agency will collaborate with Scaler and foster the brand’s propositions with innovative and robust…
Taj Games, India’s leading skill-based online gaming platform from the house of Gridlogic, announced the onboarding of celebrated Cricket icon Dinesh Karthik as their brand ambassador to create awareness about ethical gaming in India and further drive brand recall. As the brand ambassador for the flagship brand, Karthik will be the face of the popular fantasy cricket…
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