Filter Coffee Co, a prominent digital marketing agency, has officially joined forces with SEREKO, a pioneering brand specializing in Psychodermatology. This strategic partnership marks a significant milestone in the skincare industry as SEREKO introduces groundbreaking solutions that go beyond skin healing to encompass mental well-being. By adopting a holistic approach to achieving radiant and healthy…
Michelin, the renowned French tire manufacturer, has announced the promotion of Shantanu Deshpande as the new Managing Director of its operations in India. Deshpande, an accomplished sales and marketing professional with over 20 years of experience across various regions including the US, Africa, Middle East, and India, will be based in Pune. Previously, Deshpande held…
India’s Entertainment & Media industry is projected to reach INR 6,828,944 crore (US$73.6 billion) by 2027, growing at a compound annual growth rate (CAGR) of 9.48%. These findings are part of PwC’s Global Entertainment & Media Outlook 2023-2027, which analyzes and forecasts consumer and advertiser spending across 53 territories and 13 sectors. According to Manpreet…
Viacom18 Consumer Products, the consumer merchandising and licensing arm of Viacom18, collaborates with Point Cove, California Clothing Company to introduce a playful range of apparel for kids aged 3-14 years. This partnership marks a significant milestone, as MTV extends its iconic franchise into the kids’ portfolio for the very first time in India. Offering a collection that…
Tilt Brand Solutions, a Mumbai-based agency, has been appointed as the brand and communications agency on record for Myntra, India’s leading fashion, beauty, and lifestyle online platform. The appointment comes as Myntra readies itself for its next phase of growth, while continuing to revolutionize the way Indians shop for fashion, lifestyle, and beauty. Tilt Brand…
Simplilearn, the top online bootcamp for digital skills training worldwide, has taken a big step forward today by bringing in three accomplished senior leaders for important roles. Priyam Sachan is now the Vice President – Marketing in India, Kevin Adams takes on the role of Vice President – Commercial Sales in America, and Todd Schuster…
vivo India, the smartphone brand, has selected Wunderman Thompson India as its Agency on Record (AOR). After a rigorous multi-agency pitch process, Wunderman Thompson emerged as the chosen agency to handle vivo’s product portfolio, including the V series, Y series, and Series T. In this role, Wunderman Thompson will be responsible for developing and executing…
Indian multinational conglomerate, Welspun, has introduced its fresh brand identity, highlighting its remarkable journey of expansion and growth through strategic diversification. The new emblem, named ‘The Exponent,’ represents the company’s rich history and promising future with an elevated degree symbol integrated into the modernized wordmark. Welspun’s comprehensive portfolio, achieved through remarkable organic and inorganic growth,…
Nandani Creation has announced that popular Bollywood actress Madhuri Dixit has joined them as the brand ambassador for their brands “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti.” The company plans to promote these brands through various means such as in-store visual branding (electronic and print) and digital media advertisements. Madhuri Dixit is a highly…
Cure.Fit’s Cult.Sport, a leading sports and fitness product seller, has chosen Wunderman Thompson India as its integrated creative partner. The decision comes after a rigorous multi-agency pitch. Cult.Sport offers a wide range of sports products in India, including sportswear, at-home workout equipment, bicycles, and nutraceuticals. Wunderman Thompson India will provide strategic and creative services to…
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