Social Pill bags digital mandate of Tata Literature Live! The Mumbai LitFest
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Social Pill bags digital mandate of Tata Literature Live! The Mumbai LitFest

ByTVW News India Bureau

 Social Pill, a leading digital marketing agency has recently won the digital mandate for Tata Literature Live! The Mumbai LitFest – India’s second-largest international literary festival, featuring poets, authors, performers, thought leaders, speakers and more. This partnership marks an exciting milestone for Social Pill, as they take on a comprehensive digital marketing role encompassing social media and media…

Privacy and Security in Elder Care Apps: Protecting Seniors Personal Data
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Privacy and Security in Elder Care Apps: Protecting Seniors Personal Data

ByTVW News India Bureau

Elder care apps are like digital helpers for older people. They monitor seniors’ health, remind them to take their medications, and call for aid in an emergency. These apps are great for assisting seniors in maintaining their independence and providing their families with reassurance. The issue is that these apps must protect the private data…

CARS24 Expands R&D Footprint in Karnataka with Second Center, Appoints New Senior Engineering Director
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CARS24 Expands R&D Footprint in Karnataka with Second Center, Appoints New Senior Engineering Director

ByTVW News India Bureau

Continuing with its mission to elevate the used car market across boundries, CARS24, a leading Autotech company has today inaugurated its second Research and Development Centre (R&D) in Bengaluru, Karnataka to advance innovation, growth and building an excellent ecosystem. To lead the charge in technological advancements and fuel our growth, CARS24 is also investing in…

MTV redefines success for the youth, unveils ‘MTV Question Marks’ campaign
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MTV redefines success for the youth, unveils ‘MTV Question Marks’ campaign

ByTVW News India Bureau

India’s leading youth entertainment brand, MTV, from Viacom18, one of the largest media conglomerates of the country, launches a brand-new culture-defining youth campaign, ‘MTV Question Marks’. As a part of the pro-socio initiative MTV organized a ‘mindset reorientation workshop for parents’ to reduce academic pressure on today’s youth. The workshop took place in the presence of Cause Ambassador and renowned writer, producer…

International Advertising Association (IAA) Celebrates 85 Years of Shaping the Marketing Landscape
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International Advertising Association (IAA) Celebrates 85 Years of Shaping the Marketing Landscape

ByTVW News India Bureau

The International Advertising Association (IAA), known as the world’s most influential network of marketing and marketing communications professionals, is marking a significant milestone this October as it celebrates 85 years of existence. Founded in 1938 by Thomas Ashwell and a group of 12 Ad Execs at the New York Harvard Club, IAA has evolved into…

Publicis Worldwide India & Axis Bank Launches ‘Sirf Aapke Liye’ Campaign to Redefine Digital Banking
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Publicis Worldwide India & Axis Bank Launches ‘Sirf Aapke Liye’ Campaign to Redefine Digital Banking

ByTVW News India Bureau

Conceptualised by Publicis Worldwide India, the campaign supports the launch of the new ‘open by Axis Bank’ mobile banking app and aims to reposition Axis Bank as a digital-first financial institution in the market. Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye, which…

Philips Oneblade Partners With College Rivals For An Epic Gaming Journey Enabling Gen Z To ‘move Fearlessly’
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Philips Oneblade Partners With College Rivals For An Epic Gaming Journey Enabling Gen Z To ‘move Fearlessly’

ByTVW News India Bureau

Philips India announces an exciting collaboration with College Rivals, India’s premier collegiate esports platform, to drive campus presence for its male grooming product, Philips OneBlade. Further venturing into the world of gaming, this is the third strategic partnership in a year that aims to strengthen the brand’s commitment to reaching the GenZ audience. In this…

3BF launches a dozen ad films with Mr. Amitabh Bachchan for Bikaji
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3BF launches a dozen ad films with Mr. Amitabh Bachchan for Bikaji

ByTVW News India Bureau

3BF, one of the leading mainline advertising agencies has launched a dozen films featuring none other than the legendary Mr Amitabh Bachchan for India’s favourite snacking partner Bikaji Foods International Ltd. In the third series its most loved and successful campaign ‘Amit ji loves Bikaji’, 3BF focuses on making Bikaji the most preferred snacking choice for today’s generation. With this recent…

Prime Video Puts Customers First with Great Content, Convenience, and Value – Kelly Day, Vice President, International, Prime Video
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Prime Video Puts Customers First with Great Content, Convenience, and Value – Kelly Day, Vice President, International, Prime Video

ByTVW News India Bureau

In a fireside conversation at APOS Bali (Indonesia) 2023, created and curated by Media Partners Asia (MPA), Kelly Day, vice president, international, Prime Video, shared her views on Prime Video’s customer-first strategy globally. “As a customer-first organization, delivering great content selection, convenience of accessing the expansive content offerings and customer value, act as the major…

Parle Agro launches high octane OOH campaign for Frooti Brings Outdoor Advertising to Life
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Parle Agro launches high octane OOH campaign for Frooti Brings Outdoor Advertising to Life

ByTVW News India Bureau

Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango drink, Frooti, into the spotlight. The mission is clear – achieve widespread visibility for the brand during this season and become an integral part of India’s major festive celebrations….