Lenovo India has named Priya Tikare as its Director and Head of HR. In this dual role, Priya will oversee all HR functions for the India business, serving as both the Head of HR and Site HR Leader. She is poised to play a pivotal role in attracting, developing, and retaining top talent, thereby solidifying…
Tata International Limited, the global trading and distribution arm of the Tata Group, has named Rajeev Singhal as its Managing Director. Singhal will assume the new position on April 1st, 2024, succeeding Anand Sen, who retired on March 31st, 2024. Previously, Singhal served as the Executive Director & Chief Operating Officer (COO) at Tata International….
BOBCARD Limited (formerly known as BOB Financial Solutions Limited), a leading subsidiary of Bank of Baroda, unveils #AurKyaChahiye campaign, showcasing the smooth integration of RuPay BOBCARD with UPI, enhancing customer experience and providing unparalleled convenience for everyday digital transactions and instant access to credit. The campaign aims to raise awareness among consumers about the game-changing…
Iconic denim brand Lee announced the launch of “Denim Beyond Definition”, a signature collection for women that redefines denim elegance. Specially crafted by India’s leading couturier Suneet Varma in collaboration with ace turtle, the exclusive licensee of Lee in India, this eclectic collection is a part of Lee’s strategy to offer a fashion-forward and lifestyle-centric…
The Indian marketing landscape continues to buzz with activity, with a focus on digital innovation, influencer marketing, and leveraging the power of celebrities. Here’s a roundup of the hottest news from this week: Gen Z Takes Center Stage in E-commerce Marketing A recent summit by the CMO of Myntra, Sunder Balasubramanian, highlighted the growing importance…
TVS Motor Company has made a significant move signalling its commitment to the broader motorsports landscape. TVS Racing – India’s first factory racing team and the pioneer of the One Make Championship (OMC) in India, proudly announces its sponsorship deal with Kush Maini, the talented Formula 2 (F2) racer. Renowned for its dominance in two-wheeler…
Parle Agro has launched its latest summer campaign for its disruptive dairy brand, Smoodh. Featuring, Varun Dhawan, the brand brings a wave of new offerings to the summer season. The new TVC, strongly encapsules the rich smoothness and sensory appeal of this delicious, flavourful beverage. Conceptualized by &Walsh, the brand film reaffirms Smoodh’s status as the smoothest flavoured milk…
QYOU Media India collaborates with Toonz Media, a renowned global animation creator, producer, and distributor to announce the launch of Q Toonz, a FAST animation channel. Currently live, across the Q Play+ app and over 130 smart TV brands, the channel will emerge as the ultimate destination for premium animation entertainment. With a core messaging of ‘Unrivalled Animation, Timeless Entertainment’, Q…
In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to Managing Director, Oindrila Roy. Aman has…
apna.co, India’s leading jobs and networking platform, announced the launch of its campaign #ApnaHustleChalRahaHai which aims to reshape the job-seeking narratives in India, urging individuals to embrace a proactive approach to success. The campaign features Naveen Kasturia, known for his role in TVF Pitchers. #ApnaHustleChalRahaHai campaign rapidly made a mark in the digital landscape and…
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