Honda Motorcycle and Scooter India (HMSI), a leading manufacturer of two-wheelers in the country, proudly celebrated the 1st anniversary of Shine 100. Within a year of its launch, Shine 100 has captured hearts of the masses and established itself as a preferred choice in the entry-level motorcycle segment in India. To commemorate the occasion, HMSI…
Sterlite Power Transmission Limited (SPTL), received approval from its equity shareholders, secured creditors, unsecured creditors, and non-fund-based lenders for the demerger of its transmission business. The vote on the demerger proposal received 100% approval from secured creditors, 99.26% approval from unsecured creditors, 99.99% from equity shareholders present and voting, and 100% by the non-fund-based lenders….
Clear Premium Water, a quality-focused and value-based packaged water company, has announced the launch of a compelling new series of three digital video commercials (DVCs) that champion the cause of conscious living and responsible waste management. The initiative underscores the company’s commitment to promoting mindful consumption and eco-friendly practices while also raising awareness about counterfeit products. “Live…
Doctor Against Addiction (DaAD) has launched a sustained campaign called ‘A Prescription for Deaddiction’. The sharp-focused campaign seeks to empower doctors to play an active role in reducing various forms of addictions by intervening as early as possible at the consultation level. “At the heart of the campaign lies a powerful symbol – “HRx.” This symbol represents…
Oriflame, the leading Swedish wellbeing brand known for its commitment to Safe, Performing, and Responsible products, ushers in a new era under the leadership of its first female head in India, Edyta Kurek. The company aims to empower the next generation with a focus on both financial freedom and wellbeing. As a pioneer in the…
Madison Media Alpha, a unit of Madison World, has recently won the Media AOR of Sun Neo Hindi GEC. The Agency has been working for Sun Bangla and Sun Marathi channels under Sun Network. As the latest launch under the leading broadcaster Sun TV Network, Sun Neo Hindi GEC is the first Hindi channel under…
News18 Studio, the branded content arm of Network18, has announced the appointment of renowned adman and former chairman and chief creative officer of Havas Group, Bobby Pawar, as a creative consultant. In this role, Bobby will work closely with the network’s branded content team to spearhead creative initiatives and infuse innovative solutions into brand strategies….
Mamaearth, India’s leading brand for toxin-free and natural personal care products, has launched their latest campaign celebrating the timeless wisdom of mothers and the profound impact they have on shaping their children’s lives. Titled “Maa Paas Nahi, Toh Mamaearth Hi Sahi,” the campaign is a heartfelt tribute to the enduring love, guidance, and support that…
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, is helping to safeguard biodiversity in India, which is a home to 7-8 percent of all recorded species worldwide[1]. FedEx has implemented various environmental community initiatives such as trash collection, cleanups, recycling, and tree planting across India….
Disney+ Hotstar has unveiled version 2.0 of its self-serve advertising platform, perfectly timed for the highly anticipated ICC Men’s T20 World Cup 2024. Building on the success of its initial launch in August 2023, which coincided with the Asia Cup and ICC Men’s Cricket World Cup 2023, this upgraded platform promises a more seamless and…
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