Havmor Ice Cream, one of India’s most loved ice cream brands, rolled out a new TVC campaign to launch ‘Havmor World Cone’ in India. It is the newest ice cream range with a vision that rightly describes the product – BIG IS BETTER. Executed in association with the creative agency, Plan B, the TVC provides a visual…
India’s largest Bakery Foods Company, Britannia Industries Limited bedazzled audiences across India by roping in entertainment industry stalwarts for their new campaign. Under the most seemingly familiar things in life, lie the happiest surprises! Britannia Good Day brought to the table a first of its kind campaign full of fun, swaps and surprises. The brand…
PayU, India’s leading online payment solutions provider, has partnered with WooCommerce, an open-source, customizable e-commerce platform, to enable WooCommerce merchants with digital payments infrastructure, and end-to-end digitalization of business processes. The partnership will offer merchants exclusive pricing on transactions, no hidden charges, and contactless payment solutions to scale growth and profitability. A recent survey has…
India-based brand strategy and designing agency ‘Vowels’ recently announced getting one of the most prestigious brands onboard as its client from the Kingdom of Saudi Arabia – FRiENDi PAY, the international remittance division of the telecom giant Virgin Mobile, Middle East. The Virgin Mobile’s Saudi firm FRiENDi Package which is for the expat population of KSA,…
Vivekananda Institute of Mass Communication (VIMC), a part of prestigious Vivekananda Institute of Professional Studies (VIPS) has announced the launch of a PG diploma course in media studies that aims to make students job-ready. The Delhi-based institute has also tied up with various companies in the respective arena, who will impart job-ready training to students of the PG Diploma…
Viacom18 Media, India’s youngest and leading media conglomerate, continues to raise the bar by challenging itself to ensure that Indian viewers are provided with entertainment that is differentiated and fresh. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the Spanish…
Indian cinema is typically recognized as showcasing content that revolves around action, masala and romance because many outstanding pieces of direction, art, cinematography and acting have went unnoticed in certain cases. Over the last decade, Indian cinema has experimented quite a lot and has delivered some unconventional piece of work. The team of HOMBALE FILMS is experimenting their…
In a unique step, Amrita Vishwa Vidyapeetham University’s Amrita School of Biotechnology has entered into a dual degree partnership with the Department of Cellular and Molecular Medicine at the University of Arizona. According to Dr. Bipin Nair, Professor, Amrita School of Biotechnology and Dean, Faculty of Science, this is a strategic merger of the strengths of the two…
In the run up to an imminent launch, the Ola Scooter went on a ride on a recent Sunday morning in Bangalore. Ola Chairman and Group CEO Bhavish Aggarwal took the scooter out for a spin and rode by some of the most iconic spots of the city. The Ola Scooter is a leap-frog product,…
To launch Europe’s largest and award winning cryptocurrency trading platform in India, Coinsbit India, had announced India’s biggest ever airdrop on 9th April 2021. The airdrop has been a massive success with 665,550 KYC verified users receiving CIN worth $200 each in the first round. The campaign is still live with the second and third…
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