Gamers and streamers are burgeoning in the country and the numbers are increasing exponentially. This new behavioural change is a trend watched closely by platforms and brands since the audience for these streamers are the most coveted – youth. Engagement rates are unique to just this medium. There are stories of gamers and streamers from…
Today, eBay announced that it is extending its highly successful Up & Running grants program into another year, to help small businesses thrive online and secure their future. The Up & Running Grants are focused on ensuring today’s small businesses are here tomorrow by committing more than $500,000 annually in funding and education resources to…
After delivering outstanding and ground breaking editions year on year on television and digital, India’s biggest and most lucrative entertainment phenomenon, Bigg Boss is all set to launch exclusively as Bigg Boss OTT, first on Voot. Hosted by Karan Johar, the 6-week digital exclusive season of Bigg Boss OTT joins hands with one of India’s…
Lionsgate Play, the South Asia – based platform of premium subscription service STARZ, today announced its continued expansion in Southeast Asia by getting ready for launching operations in the Philippines and hiring Ma. Cecilia Marino as the General Manager to lead its business there. Rohit Jain, MD South Asia, and Networks – Emerging Markets Asia, will…
DC today announced the debut of the DC: Batman Bat-Tech Edition app, the ultimate Batman mobile experience for kids ages 6 to 12, a one-of-a-kind free mobile app available in 13 languages throughout the world on the Apple and Google Play stores. Immersing kids in narrative-driven, technology-inspired activities, the new app lets kids join Batman’s crime-fighting team, the Knightwatch and experience the…
India‘s fastest growing and most-engaged short-video app, Josh, today announced a partnership with D-ID, a global leader in AI video reenactment technology. Using its proprietary Live Portrait technology, D-ID has developed a photo transformation feature specifically for Josh’s users to be able to create videos from still photos, add music, and then share those videos with their followers…
ShemarooMe’s Bollywood Premiere celebrates a century with the World Digital Premiere of its 100th movie “Lockdown to Unlock” on August 6, 2021. The movies showcased as part of ShemarooMe’s Bollywood Premiere are specially curated by a team of experts keeping in mind the preferences and entertainment needs of the consumers. Some of the Bollywood movies…
Danish sportswear brand hummel has confirmed a new partnership with Odisha FC, ahead of eighth season of Indian Super League, scheduled to start from November 19th, 2021. The legendary Danish brand has a proud sports history and is one of the most recognised team sports brands in the world with roots in football & handball,…
LaLiga and the renowned global investment company CVC have announced a strategic partnership dubbed “Boost LaLiga,” which will see a monetary influx of 2.7 billion euros into the competition and its clubs. The league’s Executive Committee (Comisión Delegada) unanimously accepted this ambitious investment plan today, which will equip LaLiga and the Clubs with all of…
Sonalika Tractors has built on its strong momentum to post another another outstanding result in FY’22, after posting an unparalleled Q1 performance. Sonalika, India’s fastest-growing brand and the country’s top exporter, sold 10,756 total tractors in July, a 5.2 percent increase over the previous month. The monsoon has put on a strong performance for the…
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