Vednarayan Sirdeshpande has been named Vice President Marketing at Paytm First Games.
He has a proven track record in brand strategy development, content development, media management, and the conception and delivery of best-in-class 360* campaigns. Sirdeshpande has also advocated for the adoption of best practises, process innovation, and the creation of a strong partner ecosystem across enterprises.
He has 10 years of marketing experience in India and the Asia Pacific in the e-commerce (Amazon India), FMCG (Mondelez International), and advertising (Ogilvy) sectors, driving success in achieving the twin peaks of marketing – creativity and effectiveness.
Sirdeshpande formerly worked for Discovery as a marketing head in December 2016 and later had his responsibilities expanded to include managing original programming for the premium networks (Discovery Channel, Animal Planet & TLC).