Unacademy Unwind
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Unacademy and MTV Launch Youth-Focused Music Show ‘Unacademy Unwind’

Unacademy, India’s largest learning platform, today announced the launch of ‘Unacademy Unwind with MTV’, a first of its kind music show created in partnership with MTV. Starting August 13th, India’s most prolific musicians will come together every Friday at 7:00 PM to present soulful renditions on the show. ‘Unacademy Unwind with MTV’ features legendary artists across 10 genres of…

Zeya
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Vaani Kapoor named the Brand Ambassador for Zeya By Kundan

With great pride and honour ZEYA By Kundan officially announced Bollywood star Vaani Kapoor as their Brand Ambassador. The Light-weight & Budget-friendly gold jewellery in 22KT and 18KT is crafted with European cubic zirconia which gives you an every-day wear a new ‘Sparkle’. Zeya By Kundan is a sister concern of Kundan Refinery which is one of…

ALTBalaji
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ALTBalaji direct subscriptions up 35% QoQ and quarterly revenue at Rs 21cr

Balaji Telefilms announced its financial results for the quarter ended 30th June 2021. ALTBalaji remains one of the most consistent hit content creators for OTT adding 6 shows in the quarter taking the overall library to 86 shows. The company sold 1.8m subscriptions during the quarter and currently has an active direct subscriber base of over…

Proteon
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Proteon Pharmaceuticals Secures 21 Million Euro Funding

Proteon Pharmaceuticals India, a subsidiary of Proteon Pharmaceuticals SA today announced an investment of 21 million Euro (approx. INR 200 crores) to accelerate commercialization of its products in aquaculture and livestock farming as well as to further develop its microbiome platform technology. Proteon Pharmaceuticals uses bacteriophages to reduce the need for antibiotics, improve on-farm performance…

Dipman Sanyal
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Hero Vired named Dipyaman Sanyal as Head of Academics and Learning; Strengthens Faculty

Hero Vired, India’s premium EdTech company for higher education aspirants and professionals, today announced the appointment of Dipyaman Sanyal, Shivakumar Bavamala, Gaurav Singh and 20 new teaching staff. Dipyaman is also the Head of Academics & Learning at Hero Vired. Commenting on the appointments, Akshay Munjal, Founder & CEO, Hero Vired, said, “Hero Vired believes in achieving…

Logicserve Digital
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Logicserve Digital wins paid media mandate for Domino’s MENAP

Logicserve Digital – MEA, a digital marketing & transformation company based out of Dubai, has won the paid media mandate for Domino’s MENAP. As part of this mandate, the company will manage overall paid media activities for the brand in UAE, Qatar, Bahrain, Jordan and Lebanon. The focus of all activities will be on designing highly optimised and customised solutions that…

App Annie Study
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Mobile Gaming On Track to Surpass $120B Spend in 2021

App Annie, the mobile data and analytics leader helping brands and publishers create winning experiences on mobile, today released its 2021 Mobile Gaming Tear Down: Key Trends on Subgenres, Monetization & User Acquisition report. The report provides exclusive insights into the mobile gaming industry worldwide as we enter a new phase of COVID-19. This report…

msix
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GroupM’s m/SIX bags media mandate for Nilon’s

Following a multi-agency proposal, m/SIX, GroupM’s newest outcome-based agency, was awarded integrated media tasks for Nilon’s, one of India’s fastest-growing processed food firms. With its data insight and consumer-centric approach, m/SIX will drive Nilon’s brand experience. The Mumbai office of m/SIX will be in charge of media obligations such as television, print, radio, and digital…

tonic worldwide

Tonic Worldwide bags digital creative mandate for Aashirvaad

Tonic Worldwide has won the digital creative mandate for Aashirvaad after a competitive multi-agency competition. Tonic Worldwide’s remit includes developing integrated digital creative strategies for the brand. The Mumbai and Bengaluru offices of the agency are in charge of the account. ITC’s essentials business is under the umbrella brand Aashirvaad. Speaking on winning the mandate, Unmisha…

nvidia
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NVIDIA Brings Millions More Into the Metaverse With Expanded Omniverse Platform

NVIDIA recently announced a major expansion of NVIDIA Omniverse™ — the world’s first simulation and collaboration platform that is delivering the foundation of the metaverse — through new integrations with Blender and Adobe that will open it to millions of more users. Blender, the world’s leading open-source 3D animation tool, will now have Universal Scene Description…