Tonic Worldwide bags digital creative mandate for Aashirvaad

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Tonic Worldwide has won the digital creative mandate for Aashirvaad after a competitive multi-agency competition. Tonic Worldwide’s remit includes developing integrated digital creative strategies for the brand.

The Mumbai and Bengaluru offices of the agency are in charge of the account. ITC’s essentials business is under the umbrella brand Aashirvaad.

Speaking on winning the mandate, Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said, “We are excited to be associated with Aashirvaad since the team is digitally forward and not only believe in the platform but give it the importance thats due. They are open to ideas and suggestions and are ready to take a leap creatively. Half the battle for any brand is won when marketers understand the platform and are open to give it all that’s due. Rest the battle is won when they find like minded partners in their agency.  It is an exciting opportunity, and we are looking forward to further strengthen the brand on digital and achieve the set objectives by keeping them ahead of the curve”

The account is being handled by the agency’s Mumbai and Bengaluru offices.