redBus, India’s largest online bus ticketing platform, announces the launch of a pertinent ad campaign at the start of the festive season amid a widely anticipated boom in domestic travel, triggered by a seemingly waning pandemic. The campaign outlines the differences in traveler experience when booking a bus seat using traditional offline methods and while…
Bringing the ultimate cricket experience to the ultimate fan, Booking.com, the global leader in connecting travellers with the widest choice of unique places to stay and the official Accommodation Booking Partner for the ICC T20 Men’s World Cup, is inviting cricket lovers and their squad to feel like royalty while watching the most awaited IND…
Coca-Cola India today announced that it will be extending its partnership with Sourav Ganguly as the ambassador for a period of another three years. The cricketer-turned commentator and currently designated as the President of Board of Control of Cricket in India (BCCI) had earlier come onboard with Coca-Cola in a similar capacity in 2017. Sourav…
Priti Murthy has been appointed as President, GroupM Services India, by GroupM India. Priti will also be a member of the GroupM India Executive Committee in her new post. Priti will head GroupM Services’ centre of delivery excellence, which includes biddable and non-biddable services, as well as analytics and reporting. Priti would engage closely with…
FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global partnership with the International Cricket Council (ICC), the governing body of cricket, where FTX will be the official cryptocurrency exchange partner for ICC events. FTX Trading Limited (“FTX” or “The Company”), a leading global cryptocurrency exchange, today announced a global…
Samriddh Dasgupta has been named Chief Marketing Officer at Heads Up For Tails (HUFT), India’s D2C pet care company since 2008. Dasgupta has over 19 years of broad leadership expertise in sales, marketing, and advertising, as well as experience establishing traditional and digital-first firms across many industries. He will be in charge of scaling growth…
Gaurav Nijhawan has been named Vice President of Marketing, Brand, and Communication at neobanking startup StashFin. Nijhawan, a skilled marketer with vast experience in brand building, will be in charge of StashFin’s marketing, brand, and communication functions. Nijhawan has over 12 years of marketing experience in a variety of businesses, including BFSI, FMCG, Consulting, Liquor,…
Bombay Shaving Company Women (BSC), a spin-off of popular men’s grooming brand Bombay Shaving Company, has entered into an audacious partnership with actor Alaya F. “This represents BSC Women’s commitment to reimagine hair removal solutions for women in the country – which has been a stronghold of traditional, established players and the informal services sector,”…
Furniture and home products marketplace Pepperfry has onboarded Kareena Kapoor Khan and Saif Ali Khan as its first-ever brand ambassadors. The star couple features in the brand’s new Diwali campaign. The campaign aims to showcase how great furniture can bring about a change in consumer lives through a fun yet heart-felt story. Pepperfry has adopted a…
As the season begins, a changeover of wardrobe becomes a must do. Numero Uno – India’s indigenously manufactured denim label this season satiates the appetite of the millennial, looking for something unique, expressive and youthful in its AW’21 Collection. In line with its creative vision, the brand embraces stylish outdoor casual wear styles creating a…
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