Kaizzen Bags PR Mandate for Allana Consumer Products

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Kaizzen, a Public Relations & Digital Agency, has been awarded the PR mandate by Allana Consumer Products. The mandate encompasses providing strategic communications support to the Consumer Products Division of Allana Group, covering corporate reputation management and brand visibility for all its consumer products across media platforms.

On appointing the agency, Milind Pingle, CEO – Consumer Products Division of Allana Group said, “Kaizzen has a good understanding and know-how of PR industry and has worked with several corporates to build their image and reputation in a dynamic world. We are excited to collaborate with them and count on their domain knowledge and expertise in developing a positive and respectful image of Allana Consumer Products and its businesses and brands in India in the years ahead.

With the current mandate win from Allana Consumer Products, Kaizzen’s diverse portfolio of consumer goods clients has expanded to include brands like Perrier, The Deltin Group, Adidas, Freshtohome, Hilton, amongst others. Kaizzen has recently been ranked as the fastest-growing PR agency in India, the fourth fastest-growing PR agency globally and second fastest in Asia-Pacific in the Provoke Global PR Agency Rankings 2021. It has also been awarded the ‘Agency of the Year (Mid-Sized)’ at ET Brand Equity – Kaleido Awards’21.