Fastrack, India’s leading and celebrated youth watch and accessories brand announces the launch of its new positioning, ‘You Do You’. By embracing the new brand ethos, Fastrack continues to uphold their efforts towards appealing to a generation of youth with unbridled spirit and enthusiasm. With the tagline of ‘Move On’, Fastrack with its signature tonality…
Fateh Education, an international higher education consultancy focusing on the UK and Ireland, today announced Dawid Malan as their brand ambassador and face of their campaign “Conquer Your Dreams”, set to launch later this month. Dawid Malan is currently ranked as ‘ICC world number 1 batsman’ in the T20 Men’s ranking. Dawid Malan like Fateh…
realme, the world’s fastest-growing smartphone brand, today announced the appointment of international cricket sensation KL Rahul as its brand ambassador, to endorse its smartphone category. realme’s partnership with the seasoned sports star, who has traced a phenomenal journey in cricket, reinstates the brand ideology of being powerful, stylish and youth-oriented. The celebrated and internationally acclaimed…
The Good Glamm Group, South Asia’s leading content-to-commerce conglomerate, has purchased ScoopWhoop, India’s largest digital media and lifestyle content platform with a male readership of over 60%, clearing the path for its entry into the fast-growing male category. The Group would invest Rs. 500 crores in the Men’s category over the next three years. The…
Anoop Manohar has been named Chief Marketing Officer at Axis Bank. Manohar came to Axis Bank from The Coca-Cola Company, where he was responsible for marketing in Indonesia, Singapore, Malaysia, and Papua New Guinea. He had been a part of the organisation for about a decade. He has worked as the Drug Channel Project Lead…
EverGrow Coin, the first cryptocurrency to generate passive income for its holders in Binance pegged US dollars, has reached the milestone of 25,000 holders in just three weeks. EverGrow Coin presale sold out in under 5 minutes with an initial marketcap of $125K. EverGrow Coin then went on to achieve a marketcap of $200 Million…
Team Pumpkin, a full-service Digital Marketing and PR agency, was recently awarded the digital mandate by Vega, India’s premier riding helmet brand. The partnership aims to grow the brand’s digital footprint while also promoting Vega’s whole line of helmets and other riding gear. Vega has been in the forefront of making cutting-edge helmet technology available…
Suraasa, an ed-tech start-up, has awarded the digital AOR and communication (PR) mandate to Grapes Digital, a digital-first marketing firm. Following a competitive pitch process, the account was won, and it will be serviced from its New Delhi branch. As part of the contract, the agency will be in charge of media buying and planning…
Meenakshi Dagar has been named Director and Head of Finance, Lenovo India PCSD, with effect from October 4, 2021. She will be stationed in Bengaluru and will be in charge of Lenovo’s PC and Smart Devices business’s India finance team. Meenakshi will be responsible for financial P&L and driving the digital transformation path for Lenovo’s…
PMI, a service company providing tech, marketing and communications expertise to betting and gambling operators in the international markets, associates with the millennial sensation, Elli Avrram to represent the brand Parimatch. Going grand this Diwali, Parimatch is all set to celebrate the festival of lights with a new face putting forward its vision to the…
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