Madison Media Bags Media AOR of Obeetee

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Obeetee, India’s largest online carpet store, has hired Madison Media as its media agency of record. The agency will handle the client’s full media mix, including TV, print, radio, out-of-home, digital, and cinema. Madison Media Alpha, based in Mumbai, will handle the account.

Obeetee is India’s largest handmade rug manufacturer, having been established in 1920. India’s hand-knotted carpet manufacturer is also the country’s largest. Obeetee INC was founded in 1997 in New York to assist product marketing and distribution across North America. It is India’s premier producer and exporter of exquisite hand-knotted, hand-tufted, and flatwoven carpets.

Angelique Dhama, Chief Executive Officer, Obeetee says, “I feel carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100 year old legacy and top notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media, backing our aspirations and walking the path to success with us.”

Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha said, “Carpet/Rugs category intent has gone up 120% due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online/offline touchpoints. We are confident that out digital first & outcome-driven omni-channel approach will help Obeetee surpass industry growth.”