Ruchir Aswal has been named Vice President of Product at Pepperfry, India’s furniture and home products marketplace (Business). Ruchir graduated from the Indian Institute of Management in Calcutta with a postgraduate diploma in finance and marketing. He has worked for global brands like as Jio, Intuit, Nium, Shaadi.com, and Rediff.com for over 13 years in…
ABP Studios’ co-produced, Marathi feature film, Karkhanisanchi Waari (Ashes on a Road Trip), will stream exclusively on SonyLIV, December 10 th onwards. Previously, the film was invited to prestigious screenings in New York, Los Angeles, Shanghai, Toronto, Stuttgart, and London after receiving praise and acclaim from international film critics. It won an award as one…
Adidas has once again teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, innovatively fusing the world of art and sports as a medium for powerful storytelling around credibility in sports. Fueled by its core belief – ‘Through sport we have the power to change lives’, adidas…
As weird as it sounds, this campaign by Cultbike.fit, India’s premier fitness bike brand, will spur the fitness goals amongst the Indian youth. Understanding the critical concern for people unable to achieve their fitness goals, Cultbike.fit through this unique campaign will reward those who lay off their fitness schedules for tomorrow by giving them the…
Fashinza has announced a strategic partnership with Mumbai-based alternative credit platform, BlackSoil Capital by signing a definitive agreement. The association will help to finance small manufacturers, expedite the manufacturing process, and help balance the global demand and supply. Through this partnership, both the companies will empower local manufacturers to work directly with the biggest fashion…
Digital Futurists Angels Network (DFAN), a global community-backed Angel Network today announced the appointment of Hemlata Varlani, as Chief Marketing Officer and Lead – Impact Investment initiatives. Hemlata has joined the leadership team to further drive the angel investment firm’s growth charter and purpose-driven approach. In addition to leading Marketing, Communications and Branding for DFAN; she will also…
Ensuing a multi-agency pitch, Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement. With the pandemic enabling…
Zee Telugu, one of the leading GECs in the Telugu states, has been bringing best of entertainment experiences to its audiences year on year. This December, the channel is upping its ante by announcing the world television premiere of Karuna Kumar’s romantic action drama ‘Sridevi Soda Center’. The movie stars Sudheer Babu and Anandhi in…
TopSocial, one of the leading influencer marketing platform in India, today announced the launch of India’s first Meta-Influencer ‘Kyra’. Following in the footsteps of the previously launched Virtual Influencers like Lil Miquela, the first Virtual Influencer sensation with over 3 million followers and more recently, Rozy, South Korea’s first Virtual Influencer who secured over 100 brand endorsements…
Just days after taking the Indian D2C market by storm with Series A funding from FMCG Giant ITC, premium Ayurvedic and personal care brand Mother Sparsh has launched a two-month long digital campaign to increase awareness around the virtues of raw onion concentrate toward hair health. A total of nearly 10,000 influencers along with some…
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