With the new year setting in, people have either made or are making resolutions that would help them bring about positive changes in their life. Duroflex, India’s leading sleep solutions brand, took this opportunity to show their consumers one smart investment that would be a good step towards their new resolutions. Their latest campaign “No…
Extramarks, India’s most trusted ed-tech giant, is all set to organise for the first time a two-day learning and recreational festival, ‘Extramarks Weekender’, on 15 and 16 January 2022 (12-4 PM). Aimed to rediscover the joy of learning, the fest will have dedicated zones for learning & education, group counselling sessions and a live classroom by…
Yellow Advertising, based in Mumbai, has announced a partnership with Ice Cream Works, from Prince Creamery Pvt. Ltd., also the proprietors of Cream Centre, that has a proud legacy of 63 years in the Indian Food & Beverage Industry. Ice Cream Works have entrusted the brand to Yellow with expectations of building a distinct identity…
Rooter, a game streaming and e-sports platform, announced on Wednesday that it has raised $25 million (Rs 185 crore) in a Series A fundraising round headed by Lightbox, March Gaming, and Duane Park Ventures. Piyush Kumar and Dipesh Agarwal founded Rooter in 2016. The startup claims to engage fans with user-generated live audio and video…
India’s largest jobs and professional networking platform, apna.co, has today announced the appointment of ex Coursera data leader, Ronak Shah as the Head of Data at apna. Ronak will be leading apna’s data science and engineering teams to build a data-powered platform that will help apna’s user base to fulfill their aspirations. Ronak’s appointment is…
Mercer|Mettl, the global leader in talent acquisition and management, has appointed Amit Pal Singh as CTO to lead its technology and engineering functions. Amit will drive organization’s technological vision to support Mercer|Mettl’s growth journey in the coming years. As the Chief Technology Officer, Amit will be working closely with business, product, and operations to align technology with…
Goldmine Advertising, a leading independent agency of India, today announced that it has won the advertising and marketing mandate for ‘India Post Payments Bank’ after a multi-agency pitch following the Open RFP process floated by the bank. As part of the mandate, Goldmine will be responsible for the entire advertising and marketing strategy, content development,…
Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services & solutions, today announced a collaboration with Nokia, to drive 5G private wireless adoption globally. The collaboration will further strengthen the already standing relationship between Tech Mahindra and Nokia. Tech Mahindra will leverage Nokia’s private wireless DAC solution for customers across industries…
Taproot Dentsu, a dentsuMB Company & the creative agency from Dentsu India, has launched its latest campaign for Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Group. The campaign, ‘Sada Mast Raho’, challenges the social code of conduct prescribed for the groom at his wedding. Be it his choice of…
HUL’s Horlicks Women’s Plus recently launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin D deficiency and bone health amongst women. The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening. In the campaign, Horlicks Women’s Plus…
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