HDFC Bank, India’s leading bank onboards Lights Out Studio, a nuanced product studio headquartered out of Bengaluru to redesign and enhance the bank’s customer experience. HDFC has been a formidable player in the banking industry in India. In a move to adapt to the digital age and attract the online banking millennial as a customer,…
Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, has entered into an agreement to acquire the Israeli company CallHero (www.getcallhero.com). CallHero has developed a unique technical solution for both Android and iPhone, with an AI-enabled assistant. CallHero’s assistant can answer calls for you in a natural language, take messages for you…
Bitbns, a leading Indian cryptocurrency exchange, launched a campaign to create awareness among the crypto enthusiasts to invest in Crypto. The ‘Enter the Metaverse’ campaign is associated with a leading blockchain-based gaming platform – The Sandbox, which will provide five SAND tokens for every new trade by the new user. With the campaign SAND, the…
ALTBalaji, India’s homegrown digital platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. Through this Partnership, ALTBalaji aims to strengthen its reputation through multi-channel outreach to increase awareness about the platform, it’s shows and widen the viewer base. Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji, said: “Alternative content being the core ethos of the group, ALTBalaji is focused on building…
Sero Apparels’ digital mandate has been awarded to First Sight, a Mumbai-based data-driven digital firm. With digital full-stack solutions, First Sight will assist Sero clothing in riding the D2C wave. Performance marketing, interactions, clicks, and conversions are all part of the brand’s aggressive plans. Speaking on the development, Akshay, CEO of First Sight, said, At…
Turnip, a mobile-first gaming community network, has raised $12.5 million (Rs 92 crore) from Greenoaks Capital and Elevation Capital in a Series A round of funding. Pooja Dubey and Aditya Sharma founded Turnip in April 2020 to allow creators to join clubs where they can stream or record their games for fans, communicate on audio/video,…
Vedantu, a pioneer in LIVE online learning, today announced the appointment of Pankaj Jain as Chief Financial Officer. In his new role, Pankaj will orchestrate and execute Vedantu’s business finance in order to take the company to new heights. At Vedantu, his key responsibility will be to build and manage a diverse team while ensuring…
Sonali Banerji has been named Creative Director at BC Web Wise, India’s top independent digital marketing agency. Sonali will be working for major accounts, where she will be involved in campaign development for BC WebWise and their customers; she has diverse experience across many media channels and will be closely matched to the new-age audiences…
Viacom18’s advertising-led video-on-demand (AVoD) platform, Voot today announced a content partnership with on-demand streaming platform Ullu. As a part of the partnership, Voot will now be home to 100+ shows from the Ullu library for the audiences to binge on. Voot’s content partnership with Ullu is in line with the platform’s efforts to strengthen its…
TATA Coffee Grand, the coffee brand from the house of Tata Consumer Products continues its celebration of bringing out the emotions and excitement associated with coffee in Tamil Nadu. In line with this, the brand has released a festive film celebrating the various sounds that reflect the unique spirit of Pongal with the ‘Sounds of…
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