Aspiring to build India’s new-age supplement industry and taking a 360-degree grooming approach, The Man Company, India’s leading homegrown men’s grooming essential brand, has forayed into the wellness segment. A first in the men’s wellness category, the brand has launched a sub-brand, MINS, under which they are bringing an ingenious product called MinStrips. This newfound…
A23 has expanded its offerings to fantasy sports, carom, and pool and is moving towards becoming a high-quality “multi-gaming app”. The platform also boasts of a new UI/UX that is both intuitive and world-class in the gaming experience. A campaign conceived and created by Vector Brand Solutions – “Chalo Saath Khelein” announces this brand and…
To build customer confidence while traveling in the Covid-era, Thomas Cook (India) Limited – India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have launched an innovative ‘Risk-free Holidays’ campaign. The brand campaign addresses the concerns of travelers and clarifies their doubts/ uncertainties associated with traveling again. Traveling in the Covid-era can…
India’s leading kitchen appliances brand, Wonderchef, has announced its foray into the homeware category with the launch of a wide range of exclusive products that will provide exquisite dining experience. The extensive range covers all kinds of tableware, barware, cutlery, glasses, linen, serve ware, and dinnerware in bone china, fine bone china, and stoneware. Talking…
D2H, the leading DTH brand of Dish TV India Limited, today announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Rishabh Pant will feature in 360-degree brand communication for the next two years. Commenting on the association, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, “We are delighted to have Rishabh Pant…
CredAvenue, India’s largest debt platform, has appointed Pitchfork Partners as its strategic communication counsel. Pitchfork Partners will use its expertise in reputation management and image building to take the CredAvenue brand to new heights. CredAvenue will rely on Pitchfork’s expertise to strengthen its position as an organization dedicated to enabling effective technology-based debt solutions for…
Schneider Electric, the leader in the digital transformation of energy management and automation, has appointed Olivier Blum as the new Executive Vice-President of its Energy Management Business, effective from 1 April 2022. Olivier, currently Chief Strategy & Sustainability Officer at Schneider Electric, will retain his role as a member of the Company’s Executive Committee. This change follows…
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Immaculate Communications, The Delhi-based public relations, and social media agency have bagged the PR mandate for URBANISTA, the Swedish lifestyle audio brand founded in 2010 in Stockholm, Sweden, in India. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the…
BharatMatrimony, India’s leading matrimony service, today announced: “Pehle Padhai Phir Shaadi” – a social initiative to empower girls to choose education over marriage. Through this initiative select girl students from Jaisalmer, Rajasthan, who will complete 12th standard this year, will receive scholarships to help them pursue their dreams through college education. Jaisalmer’s walls are decorated with…
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