Immaculate Communications, The Delhi-based public relations, and social media agency have bagged the PR mandate for URBANISTA, the Swedish lifestyle audio brand founded in 2010 in Stockholm, Sweden, in India. The agency bagged the account in a multi-agency pitch and will be responsible for mainline and digital public relations along with media duties for the brand.
Commenting on this new association, Santosh Bharadwaj, Founder of Immaculate Communications said “The audio category in India is flooded with products offering innovations in their way. Urbanista wanted to emerge as a distinctive niche category player. This portfolio addition to our kitty will help us experiment with the type of content we’ve been creating so far.”
Urbanista is offering its exclusive range of premium wireless audio products that perfectly suit their customers thriving for quality audio products. The product range includes active noise-canceling headphones, true wireless earphones, and Bluetooth speakers which don’t compromise on either sound quality or style. The products are sleek, stylish, and sound great providing the soundtrack for a life in motion. Urbanista is available online as well as in 30,000 stores and 90 countries around the world.
Speaking of the association, Vijay Kannan, India Head, Urbanista India says “Immaculate Communications is a Public Relations and social agency that believes in innovation and ideation with the inspired punch. The company believes in making a brand presence that makes a brand buzzing and tending among the desired audience. Our past association for various brands with the most efficient and experienced team of the company pushes the Swedish brand to go for their branding in India”.
The boutique agency has its office across states including, Delhi, Chandigarh, Noida, Jaipur. In two years of thee operations, the agency has successfully managed political campaigns, lifestyle, education, tech brands respectively.
