Surf excel is back with a Holi campaign bolstering its unique ‘Daag Achhe Hain’ brand proposition. The new 360 campaign shows a heart-warming gesture by a little girl to include her aunt in the buoyant celebration amongst children. The spirited child protagonist is seen playing colors with her friends when she notices her aunt setting…
Bollywood actor Sanjay Dutt has been roped in as brand ambassador of the first edition of Torrent JITO Thane Half Marathon scheduled to be held on March 20th, 2022. He will be the face of the Half Marathon. The central theme of the event is ‘Run For Cancer’. Mr. Dutt who himself is a cancer…
Lionsgate Play has announced partnership with Sony Music for the music of their upcoming Indian Original series ‘Jugaadistan’. There is vibrancy in the beats and mirth in the voices, even as the Akarsh and Adarsh Khurana helmed show take the viewers through the gritty side of colleges. Putting together a diverse album that reflects the…
Khamma Ghani Entertainment has launched India’s 1st Satellite General Entertainment Channel in Rajasthani – “Gangaur Television”, where each and every program is in Rajasthani language: Music Videos, Movies, Reality shows, Fictions, Mythos, Comedy Gags, and more. Out of 900+ on-air channels, Gangaur Television is the first and only TV channel in Rajasthani language. Alpesh Tailor,…
AppsFlyer, the global leader in attribution and marketing analytics, has appointed Ritu Sharma as Country Manager for India. In her new job, Ritu will oversee AppsFlyer India’s commercial operations across all categories. She will use a consultative approach to extend the present customer portfolio, scale up existing business, and build long-term customer relationships. To that…
Digital Education Loan platform Credenc, announces the strategic hiring of Mayanka Uppal as Chief Marketing Officer in its leadership team. Mayanka brings with her, over a decade of experience in the field, and will report directly to founders Mayank Batheja and Avinash Kumar. Mayanka has more than 11 years of work experience spanning all things…
Carat India, the media agency from the house of dentsu India, has strengthened its leadership team for North and East. The agency has appointed Aruni Panda to lead these regions as Vice President – Digital. In his new role, Aruni will lead strategic thinking and oversee agency clients on the digital front, reporting into Anita…
SugarBox Networks has partnered with Amazon Pay, a digital payment platform and Simpl, a platform that empowers merchants and customers with commerce solutions, to enable payments in line with the progressive Digital India vision. By facilitating payments across geographies, this partnership edges closer to building an innovative solution for consumers, across the underserved and unserved…
Aspiring to build India’s new-age supplement industry and taking a 360-degree grooming approach, The Man Company, India’s leading homegrown men’s grooming essential brand, has forayed into the wellness segment. A first in the men’s wellness category, the brand has launched a sub-brand, MINS, under which they are bringing an ingenious product called MinStrips. This newfound…
A23 has expanded its offerings to fantasy sports, carom, and pool and is moving towards becoming a high-quality “multi-gaming app”. The platform also boasts of a new UI/UX that is both intuitive and world-class in the gaming experience. A campaign conceived and created by Vector Brand Solutions – “Chalo Saath Khelein” announces this brand and…
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