DigiChefs bags the SEO and Performance Marketing mandate for SILA
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DigiChefs bags the SEO and Performance Marketing mandate for SILA

DigiChefs, the independent and high-performance creative agency based out of Mumbai has bagged the SEO and Performance Marketing duties for SILA, a Mumbai-based real estate platform providing real estate development, project management, advisory, and facilities management services across India. As part of the mandate, DigiChefs key goal is to generate and build an organic traffic…

Sony Entertainment Television to premiere new season of docu-drama ‘Crime Patrol 2.0’ on 7th March
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Sony Entertainment Television to premiere new season of docu-drama ‘Crime Patrol 2.0’ on 7th March

With its longest running crime docu-drama, Crime Patrol, Sony Entertainment Television has been instilling a lot of awareness within each one of its viewers by showcasing compelling cases with gritty storytelling of the criminal activities from across India with a resolve to fight back crime. The channel is set to bring this marquee show in an all-new avatar…

SleepX bring the spotlight on a good night’s sleep through its latest campaign
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SleepX bring the spotlight on a good night’s sleep through its latest campaign

SleepX, the new-age Sleep solutions brand from Sheela Foam Ltd., has announced the launch of a brand-new and quirky campaign titled ‘Good sleep is your superpower’. The campaign highlights the impact of a good night’s sleep on one’s productivity and well-being during awake hours. The creative campaign humorously targets millennials who compromise on their sleeping patterns because of work…

Mortein relaunches its age-old nemesis ‘Louie’ after a gap of 5 years
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Mortein relaunches its age-old nemesis ‘Louie’ after a gap of 5 years

Mortein, one of the leading pest control brands, announced the relaunch of its age-old nemesis – Louie, in its new avatar as Louie the mosquito. The new and more powerful brand mascot- Louie is re-introduced to the Indian audience after a gap of five years. Born to parents Marg and Mort, Louie came into existence…

Asianet
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Asianet unveils the logo of Bigg Boss Malayalam 4

The fourth season of Bigg Boss Malayalam will soon have its premiere. Asianet has recently unveiled the logo of the 4th season. Just like the previous season, the logo looks attractive. Interestingly, the background music of the video seems to be different from the earlier seasons which drops enough hints that there will be an…

Marico’s Set Wet launches a new campaign featuring Ranveer Singh in a prehistoric avatar
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Marico’s Set Wet launches a new campaign featuring Ranveer Singh in a prehistoric avatar

Marico Limited’s iconic men’s grooming brand SET WET, has launched an innovative new campaign with long-time ambassador Ranveer Singh. The campaign, which shows Ranveer in a pre-historic alter ego, showcases the ingenuity, creativity, and cheeky nature of youth today, and aims to give young men a timely tip on the art of making an impression….

Triller India partners with Renee Cosmetics to launch Glam Guru
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Triller India partners with Renee Cosmetics to launch Glam Guru

Triller, the AI-powered open garden technology platform for creators announced the launch of its latest Beauty and makeup IP, Glam Guru, In partnership with leading Indian beauty brand Renee Cosmetics. Glam Guru is a first of its kind, hybrid model Make-up IP for talented makeup artists to provide them with a platform to showcase their…

Scaler acquires online learning platform AppliedRoots for USD 50 Million
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Scaler acquires online learning platform AppliedRoots for USD 50 Million

Scaler (by InterviewBit), one of the fastest-growing tech upskilling startups, has announced the acquisition of the online learning platform AppliedRoots for 50 million USD to strengthen its Data Science, AI and ML offering. This is the third acquisition for Scaler. Last year (2021), they acquired Coding Minutes and Coding Elements to accelerate the growth of their business. Bootstrapped by a team of six – Srikanth Varma Chekuri,…

SNJ Group extends partnership with Chennai Super Kings for three more years
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SNJ Group extends partnership with Chennai Super Kings for three more years

SNJ Group, a leading Indian conglomerate with diverse interests in industries across a wide spectrum, has extended its association with four-time IPL champions Chennai Super Kings as a sponsor for the next three years (2022 to 2024). The strategic partnership, which began in 2019, will give SNJ Group visibility on the leading arm of the…

Publicis Groupe named Ajay Thrivikraman as Chief Creative Officer – Southeast Asia
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Publicis Groupe named Ajay Thrivikraman as Chief Creative Officer – Southeast Asia

Publicis Groupe has appointed Ajay Thrivikraman to the role of Chief Creative Officer for Southeast Asia reporting to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, and Natalie Lam, Chief Creative Officer of Publicis Groupe APAC & MEA. Prior to this appointment, Thrivikraman was Chief Creative Officer Global Clients leading the creative work…