Liqvd Asia added another feather to its cap when it bagged the social media mandate of Parle Confectionery. Parle Products, one of India’s largest FMCG companies, has entrusted Liqvd Asia with the digital communications for all of its iconic confectionery brands — Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others….
DangleAds Technologies, a performance marketing company, today announced the appointment of Rakesh Kumar as Director Sales. The business team’s strategic hire is in line with DangleAds’ increased focus on worldwide expansion and brand creation across the digital ecosystem to drive business growth, customer acquisition, product innovation, and greater acceptance of performance marketing. Rakesh Kumar joins…
Atul Pokhriyal has been appointed as Chief Product Officer of myclassroom, India’s biggest Ed-Tech startup. His background in the EdTech business, as well as his passion for providing an exceptional end-user experience, will be invaluable to myclassroom as it pursues its aim of making great education accessible to all. Atul will oversee the company’s product…
Phait Lee Wong has been named General Manager of Lionsgate Play, the premium streaming service platform owned by Lionsgate and operated by STARZ. Phait will take over as the Lionsgate Play business’s operations and management in Malaysia, producing local leadership and teams to support core tasks such as brand creation, strategic innovation, and business growth. Phait will be based in Kuala Lumpur and will report to Amit Dhanuka, Lionsgate’s Executive Vice President. Commenting on her appointment, Phait says she is looking forward to bringing her experience and vision to the table. “I am thrilled to join the Lionsgate Play team at an exciting stage of its growth in the country. Malaysia is a vibrant over-the-top (OTT) market with great opportunities for Lionsgate Play to tap into evolving consumer behaviour…
Zee Zest launches a new show titled ‘Shonar Bengal’ with actor Sumona Chakravarti as she sets out to explore the rich state of Bengal and discover its lesser-known stories and experiences. Throughout the show, she also offers viewers a glimpse into the diverse cultural destinations across literature, art, music, and community, via a 10-part travelogue…
Tinder and FILA have collaborated on a limited-edition capsule collection of ten shoes, each hand-illustrated by artists from around India and focusing on the themes of identity, authenticity, and diversity. Sneakers have grown from casual clothing to a celebration of one’s identity and personality, and Gen-passion Z’s for using them as a means of expression…
Times Music appoints Nancy Gupta as Lead Music Publishing- Sync & Brand Alliances. Her new role at Times Music will involve working significantly with Brands, Advertising Agencies, Production Houses, Broadcast Media, Film Production, OTT Platforms, etc. majorly for music Sync and Adaptations for AD Films and commercials, music in OTT series, and films and also…
Wellbeing Nutrition, India’s fastest growing Plant-Based nutrition company, has launched the world’s first 100% USDA Certified Organic and plant-based melts® Oral Thin Strips range for kids. As a delight for kids, there are two distinct ranges launched that feature fan-favourite Marvel Super Heroes Iron Man, Captain America, Hulk, Black Panther, Thor and beloved Disney characters…
Harsh Shah, the former Executive Vice President (EVP) of Dentsu Webchutney, a dentsuMB firm, has been promoted to the job of Managing Partner at Dentsu Webchutney, a digital creative agency from the dentsu India house. Harsh will report to Sidharth Rao, CEO of dentsuMB Group, and will focus on boosting the agency’s growth across key…
Lord Krishna has always been loved and followed religiously. He has been a firm favourite for all age groups, be it for his childhood mischiefs or his wise words that solved wars. Bringing these values and lessons to life, Sony Entertainment Television is coming up with a brand new show, ‘Yashomati Maiya ke Nandlala’, that…
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