A recent study done on the businesses of India has found that businesses owned by women entrepreneurs are likely to witness a growth of 90% over the next 5 years. In addition to that, around 80% of women from semi-urban and rural India feel a significant improvement in their socioeconomic and cultural status after starting an…
TVS Eurogrip has chosen Mumbai-based consultant Vector Brand Solutions to handle its brand and communications. Vector Brand Solutions has been tasked with further strengthening brand strategy and communication after previously working together on the ‘tyres for a country full of turns’ campaign. Madhavan P, Executive Vice President, Sales & Marketing TVS Srichakra said, “The journey…
SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of India’s leading Deemed-to-be Universities, has appointed Madison Media as its media agency on record, to help scale up the media presence and generate higher reach for the institute across the country. As part of the mandate, Madison Media, India’s largest home grown media agency, will…
Samarpita Banerjee has been named Director Marketing & Communications at Havas Creative Group India, the creative conglomerate of Havas Group India. She will report to Pritha Dasgupta, Havas Group India’s Chief Marketing Officer, and will be based in Mumbai. Samarpita will work for Havas Creative Group India’s Havas Worldwide, Havas CX, Think Design, Conran Design…
Boost, one of India’s most trusted health food drink brands, launched a campaign to celebrate the hidden gems in the world of cricket. The campaign features newcomers like Yashasvi Jaiswal, Ruturaj Gaikwad, Avesh Khan, Umran Malik, and Ravisrinivasan Sai Kishore, who, despite the hardships, continued to push the boundaries. The ad film captures the uphill…
Mr. Vikram Lalvani has been appointed as the new Managing Director and CEO of Sterling Holiday Resorts Limited, one of India’s top leisure hotel companies, with effect from April 1, 2022. Mr. Vikram Lalvani will take over as Managing Director of Sterling Holiday Resorts Ltd after seven years of overseeing various strategic responsibilities at Sterling,…
A23, India’s premier online multi-gaming platform, announced their latest campaign – #A23WinningMove – to celebrate the best cricket moments of Indian Premier League 2022. Through the series of TVCs, A23 aims to bring cricket and dance together by introducing three celebrities– Bobby Deol, Sunil Grover, and Regina Cassandra. These famous influencers will encourage fans to celebrate…
TATA Tea Premium – Desh Ki Chai, the flagship and iconic brand from Tata Tea’s diverse portfolio, hosted a unique all-women Shobhayatra (Bike Rally) in Pune and Aurangabad as a part of the brand’s hyperlocal approach to celebrate Sarvgunni spirit of Marathi Women. The grand event brought together 300 plus ‘Sarvaguni’ women across these 2…
Liqvd Asia added another feather to its cap when it bagged the social media mandate of Parle Confectionery. Parle Products, one of India’s largest FMCG companies, has entrusted Liqvd Asia with the digital communications for all of its iconic confectionery brands — Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others….
DangleAds Technologies, a performance marketing company, today announced the appointment of Rakesh Kumar as Director Sales. The business team’s strategic hire is in line with DangleAds’ increased focus on worldwide expansion and brand creation across the digital ecosystem to drive business growth, customer acquisition, product innovation, and greater acceptance of performance marketing. Rakesh Kumar joins…
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