Disney+ Hotstar premieres its upcoming original movie ‘Sneakerella’ on 13th May
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Disney+ Hotstar premieres its upcoming original movie ‘Sneakerella’ on 13th May

Disney+ Hotstar has released a new trailer for the upcoming original movie “Sneakerella,” premiering May 13 on the streaming service. From the studio behind the mega-hit “Descendants,” “High School Musical,” and “ZOMBIES” franchises, this pop/hip-hop musical is set in the vibrant street-sneaker subculture of New York City and puts a contemporary twist on the “Cinderella” fairy tale….

guardian
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Guardian Recognized as India’s Best Workplaces in Health and Wellness 2021

Guardian India Operations Private Limited, a subsidiary of The Guardian Life Insurance Company of America® (Guardian Life), a Fortune 250 company, one of the largest mutual life insurers and a leading provider of employee benefits in the US, has been recognized as ‘India’s Best Workplaces in Health and Wellness 2021’- Top 15 by the Great Place to…

Licious’ latest ad campaigns are an ode to good food & the great joy of cooking for friends
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Licious’ latest ad campaigns are an ode to good food & the great joy of cooking for friends

Licious, India’s tech-first, fresh animal protein brand in its latest ad campaign, lets the host shine among friends, by cooking some delectable chicken wings, tandoori chicken, and crispy snacks as they gather at home to celebrate the love for cricket. The films bring out the joy of cooking for friends at such celebrations. The brand…

Phantom Films named Srishti Behl Arya as CEO
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Phantom Films named Srishti Behl Arya as CEO

Srishti Behl Arya has joined Phantom Films as CEO. She left Netflix as Director Of International Original Films in May of last year after a three-year stint. Arya worked for Netflix’s Vice-President of Content for India, Monika Shergill. She has commissioned and financed a slate of original film titles for the service, including Guilty, AK…

Nazara invests USD 2.5 Million in US Based Game Fund BITKRAFT Ventures
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Nazara invests USD 2.5 Million in US Based Game Fund BITKRAFT Ventures

Nazara Pte. Ltd., a wholly owned subsidiary of Nazara Technologies Limited, an India-based diversified gaming and sports media company, has made an investment in BITKRAFT Ventures, a US-based game fund. Nazara will invest USD 2.5 million in BITKRAFT Ventures, with USD 0.875 million going into the company right once and the remaining USD 1.625 million…

GroupM Launches Finecast in India to Bring Addressable TV Advertising to Indian Advertisers
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GroupM Launches Finecast in India to Bring Addressable TV Advertising to Indian Advertisers

Finecast, a first-to-market addressable TV service that allows advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a variety of video on demand (VOD) services, over-the-top (OTT) providers, and game consoles, was launched today in India by GroupM, WPP’s media investment group. With the proliferation of devices,…

XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador
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XYXX onboards KL Rahul as Investor and First-Ever Brand Ambassador

XYXX, a premium men’s innerwear and comfort wear label, has signed Indian cricket legend KL Rahul as their first-ever innerwear and lounge wear brand ambassador. This partnership between the top cricketer and the brand would solidify XYXX as a market favourite and pave the road for new client acquisition. With KL Rahul as the face…

Funskool acquires rights to manufacture, distribute popular board game ‘Sequence’ in India
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Funskool acquires rights to manufacture, distribute popular board game ‘Sequence’ in India

Funskool India Ltd., India’s largest toy company, has added another blockbuster to its portfolio by acquiring the rights to produce and market Goliath’s popular board game ‘Sequence’ in India. Sequence is a combination of a board game and a card game created by Doug Reuter in 1981. Sequence, dubbed the “Perfect Family Game,” can be…

Arzooo onboards Saket Kumar Dwivedy as Vice President of HR
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Arzooo onboards Saket Kumar Dwivedy as Vice President of HR

Arzooo, India’s fastest-growing B2B platform for offline retail, has hired Saket Kumar Dwivedy as Vice President of HR in order to bolster its senior leadership team. Saket will be responsible for directing the HR and administrative functions in this capacity, and will play a key part in helping Arzooo expand up its operations by driving…

MX Games adds flavour to the cricket fervor with its bouquet of cricket games
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MX Games adds flavour to the cricket fervor with its bouquet of cricket games

Cricket has traditionally been the most popular sport in the world. The passion around the ongoing IPL season is already high, and fans have begun to enjoy historic matches involving their favourite teams. In addition, MX Player’s Games on MX, a free-to-play gaming platform, keeps its customers entertained with a range of cricket games. Currently,…