Porter has awarded its digital mandate to 22feet Tribal Worldwide, following a multi-agency pitch. With the primary focus on brand awareness and community building, the agency will help Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the company continues to grow and scale. With 22feet Tribal…
Vijayalakshmi Swaminathan has been named the company’s new Chief People Officer, according to Pine Labs. She comes to Pine Labs after leading the Human Resources department at Amazon India. Viji was a founding partner at CoCoon Consulting, a cross-sectoral boutique HR consulting firm with specialty in solutions for organisational and leadership transformation and growth, prior…
The popular mobile gaming platform VersusGame formally announces its partnership with BuzzFeed. Since its launch in 2019, VersusGame has been rapidly growing and has stood at the top of the prediction marketplace, enabling its users to make predictions about culture directly through the VersusGame app, its mobile website, Snapchat and Instagram. BuzzFeed, Inc. is a premier digital…
The Alliance of Digital India Foundation (ADIF) has written to Alkesh Kumar Sharma, Secretary at the Ministry of Electronics and Information Technology, highlighting the rise of online scams due to fraudulent ads on Google search and urging adequate regulation of false advertisements to ensure the safety of Indians on the internet. In its letter, the…
MediBuddy, India’s leading digital healthcare platform, has launched a new campaign called #LabsFromHome, which encourages individuals to prioritise their health and develop the habit of preventative health-checkups through ultra simple at-home body test services. A TV commercial, outdoor billboards, and social media postings and articles will all be part of the campaign’s promotion across all…
This year, Kingfisher wanted to once again capture the mood and attention of the nation by announcing their IPL partnership with a brand-new campaign – ‘Spread the Cheer!’, having brought good times for consumers over the years. The campaign conceptualised by Wunderman Thompson Bengaluru inspires fans to not just cheer for their favorite team, but…
Bournvita Biscuits has launched a new campaign called ‘More Taakat To You.’ The campaign ‘More Taakat To You’ highlights the role Bournvita Biscuits can play in meeting the nutritional needs of children who desire to push themselves to do more. Speaking about the campaign Sunainika Singh, Director – Biscuits & Bakes, Marketing, Mondelez India said, “Since the launch…
As the Official Sponsor and Official Smartphone of the FIFA World Cup Qatar 2022, vivo confirmed its cooperation with the most prestigious international football competition. Vivo intends to link fans all around the world with the FIFA World Cup Qatar 2022TM, in line with the brand’s commitment to excellence. Vivo will use its rights to…
‘Health OK’, a multivitamin and minerals tablet from the house of Mankind Pharma, has launched a new digital film featuring brand ambassadors Anil Kapoor and Ranveer Singh. The second leg of the campaign #HealthOKTohSabOK highlights that multivitamins help in strengthening the overall health of the person and maintains energy levels. The digital film showcases the…
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