Laqshya Media Group introduces its bespoke news distribution solution “NewsCoverage.in”
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Laqshya Media Group introduces its bespoke news distribution solution “NewsCoverage.in”

ByTVW News India Bureau

Do companies still require press releases to announce their news? Their relevance in a digital world may surprise you. Corporates are getting increasingly smart about public relations as a less expensive alternative to advertising. Laqshya Public Relations, a newly established, state-of-the-art new-age PR vertical of Laqshya Media Group, one of India’s largest comprehensive marketing communications groups, is…

discovery+ to premiere its new documentary ‘Gaganyaan – Bharat ki Antariksh Udaan’ on May 18
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discovery+ to premiere its new documentary ‘Gaganyaan – Bharat ki Antariksh Udaan’ on May 18

ByTVW News India Bureau

India etches its place in the highest echelons of human history, as ISRO prepares to send Indian astronauts into space aboard the first self-manufactured space rocket. Boasting a self-reliant space programme, ISRO prepares for Mission Gaganyaan, India’s voyage of this astronomical achievement that will be showcased in discovery+’s newest original – ‘Gaganyaan – Bharat ki…

Purplle unveils latest campaign with Sara Ali Khan
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Purplle unveils latest campaign with Sara Ali Khan

ByTVW News India Bureau

Purplle.com, a leading beauty e-commerce site, has released its fresh marketing communication, portraying itself as “Har Indian Ka Beauty Destination.” The brand encourages ladies to treat themselves and buy everything they want. “While buying on Purplle.com, customers can now receive personalised recommendations. They can return things through a unique 2-day return policy if necessary,” according…

Experience Commerce bags e-com media mandate for Kärcher India
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Experience Commerce bags e-com media mandate for Kärcher India

ByTVW News India Bureau

Following a multi-agency bid, Experience Commerce, a Cheil Group company, has secured the yearly e-commerce media mandate for Kärcher India. As part of the mandate, Experience Commerce will focus on expanding Kärcher’s cleaning solutions footprints throughout numerous markets, including Amazon and Flipkart, as well as any future marketplaces. Kärcher India’s engagement with Experience Commerce seeks…

Rupesh Bisht named XED as Executive Director
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Rupesh Bisht named XED as Executive Director

ByTVW News India Bureau

Rupesh Bisht has been appointed as the Executive Director of XED, Asia’s biggest ed-tech enterprise catering to the learning needs of executives and senior leaders. He will help shape XED’s next phase of growth and innovation in this new role. Rupesh was previously the Chief Executive Officer of Masters’ Union, a practitioner-led and industry-focused business…

Vicco unveils yet another jingle based ad for its Turmeric Facewash
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Vicco unveils yet another jingle based ad for its Turmeric Facewash

ByTVW News India Bureau

This jingle-based ad, created by Yellow Windows Communications, encourages young people to test out the new Vicco facewash to get rid of pimples, acne, and dark spots. The film is young, new, and Bollywood-inspired, and the jingle has viewers dancing to the music. Commenting on the launch, Devesh Pendharkar, Director, Vicco Laboratories said, “Vicco is known for its…

Dangal TV named Bala Iyengar as Chief Strategy Officer
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Dangal TV named Bala Iyengar as Chief Strategy Officer

ByTVW News India Bureau

Bala Iyengar, the chief strategy officer of Dangal TV and Enter 10 Network, was recently hired. He joins following a ten-year term as business director at Helios Media. Iyengar mentioned it on his LinkedIn profile. Bala, a media veteran with over 20 years of experience, has previously worked for Zoom Network, MTV India, Star India,…

Gizmore On Boards Indian Cricketer Dinesh Karthik As Its Brand Ambassador
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Gizmore On Boards Indian Cricketer Dinesh Karthik As Its Brand Ambassador

ByTVW News India Bureau

Dinesh Karthik, an ace cricketer, has been named as Gizmore’s brand ambassador. Gizmore is part of the “Swasth Bharat – FIT INDIA” objective, and with Dinesh Karthik on board, the brand hopes to create a flourishing environment for the masses. Since 2004, Dinesh Karthik has played for India in a variety of roles, including wicketkeeper,…

AMD and Rooter join the Skyesports Champions Series, a road to VCT Stage 2 event, as the sponsors
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AMD and Rooter join the Skyesports Champions Series, a road to VCT Stage 2 event, as the sponsors

ByTVW News India Bureau

Skyesports, the leading South Asian esports tournament organizer, has announced that AMD and Rooter have joined the Skyesports Champions Series (SCS) 2022 as the presenting and ‘powered by’ sponsors, respectively. The SCS, conducted in partnership with Riot Games, is a tier-1 VALORANT event in South Asia that leads into the VALORANT Champions Tour (VCT) 2022…

Twenty Dresses by Nykaa Fashion unveils new campaign for its Summer Edit
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Twenty Dresses by Nykaa Fashion unveils new campaign for its Summer Edit

ByTVW News India Bureau

Picnics in the park, beach vacations, cold drinks, and warm sun caressing your face – SUMMER is here and so is Twenty Dresses by Nykaa Fashion to help you make cool fashion statements with its newest ‘Summer Edit’.  Featuring the refreshing Alaya F, the brand ambassador, the curation is unabashedly original and offers something for…