Following a multi-agency proposal, FoxyMoron, the Zoo Media network’s full-funnel creative and performance agency, earned the creative mandate for EK, co-created by Roposo and Ekta Kapoor. The company’s operations will be managed from its Mumbai headquarters. This is the agency’s first assignment in the field of social commerce. EK is the first brand launched by…
Bata India has launched its new 24×7 Casual Collection, which is designed to be adaptable. The launch of the collection is highlighted with a 360-degree campaign named “It’s Got To Be Bata,” which stars Disha Patani, Bata India’s new brand ambassador. The new 24×7 Casual Collection was created with the changing needs of modern Indian…
Rakesh Jha has been named vice president of creative services for Viacom 18’s sports division (Sports18). Prior to joining Viacom18, he spent 9 years with Star Sports, where he oversaw the design team and was responsible for IPL, Cricket World Cup, Pro Kabaddi League, Badminton League, Hockey India League, and other events. Jha specialises in…
TATA Studi, India’s most comprehensive e-learning platform from TATA ClassEdge, has retained GOZOOP Group as its digital agency. Since 2020, the brand has been working with the independent marketing firm. As part of the assignment, GOZOOP Group will continue to be in charge of the brand’s digital presence. The agency will actively manage social media…
Gunjan Nagpal has joined Rhiti Sports as Chief Business Officer. Prior to this, he spent almost two years as the Vice President of Revenue for the Broadcast Business at Pen Music Pvt. Ltd. Nagpal announced his new role in LinkedIn post stating, “I’m excited to start my new job as Chief Business Officer (CBO) at Rhiti Sports…
Nescafé Ready-To-Drink (RTD) cold coffee has launched a new campaign called “Thoda Aur Machaa,” which celebrates our Gen Z’s enthusiastic spirit and doer’s attitude. The campaign tells the experiences of actual Gen Z heroes who think that their actions and attitudes can make a difference through a three-part video series. Commenting on the new campaign, Mehernosh…
In India, Meta has released upgraded 3D avatars for Facebook and Messenger. New facial shapes and support equipment for those with disabilities have also been added by the corporation. Meta is bringing redesigned 3D avatars to Facebook and Messenger, as well as Instagram Stories and DMs for the first time. People in India can now…
Witzeal, a new age gaming technology company, announced appointment of Mr. Ketan Godkhindi as the Chief Strategy Officer. A key addition to the company’s leadership team, Mr. Godkhindi will be primarily responsible in devising strategy to support the vision of the company. Additionally, he shall be responsible to oversee investments, M&A, partnerships and will work…
TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand has embarked on a comprehensive and multi-faceted brand campaign to leverage their partnership with IPL Franchise Chennai Super Kings. Apart from the set of three interesting and humourous advertising films that continue to be on air on TV and digital in IPL, the brand has launched a slew of…
Abhay Singh has been appointed as the head of Modi Naturals Ltd.’s Modern Trade and E-Commerce business. Abhay will be in charge of growing a large and sustainable e-commerce firm in his new position. He’ll also try to develop relationships with retailers and devise strategies/work toward the company’s e-commerce vision. Talking about his new role, Abhay…
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