Sportskeeda establishes an entity in the US; to invest $4 million into operations
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Sportskeeda establishes an entity in the US; to invest $4 million into operations

Sportskeeda, the new age sports & esports media brand established its 100% owned subsidiary in the US by the name of Sportskeeda Inc. Company’s revenue for FY 22 increased by over 100%, reaching INR 79.2 Cr as compared to INR 34.4 Cr in FY 21. The brand has also registered a phenomenal 5x user growth with its…

Ginger by Lifestyle launches its new campaign #ImperfectlyPerfectRules for all the young girls
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Ginger by Lifestyle launches its new campaign #ImperfectlyPerfectRules for all the young girls

 Ginger by Lifestyle has launched its #ImperfectlyPerfectRules campaign which reinforces the ‘Ginger Life’, a life that does not conform to the societal standards of perfection but is a celebration of individuality and imperfections in an unapologetic way. The brand brings this idea alive through a series of 3 films based on different fashion occasions that…

Dentsu named Saagar Sethi to lead Amplifi in India
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Dentsu named Saagar Sethi to lead Amplifi in India

Saagar Sethi has been appointed as the President of Dentsu India’s supply side management platform, Amplifi. Sethi assumed the post in April 2022, as part of dentsu India’s expanded media leadership lineup. Sethi will oversee the network’s Investment Management, Media Trading (Media Owner Services and Principal Buying), and Content (Original Partnerships and Entertainment) businesses in…

Digimaze bags the performance marketing mandates for Just Watches and CottonWorld
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Digimaze bags the performance marketing mandates for Just Watches and CottonWorld

Digimaze has recently won the performance marketing mandates for Just Watches and CottonWorld after successfully gaining various brand mandates. Just Watches is India’s largest and most trusted authorised watch retailer brand. It is the long-term home for 40 world-class companies, and their portfolio continues to expand year after year as they add new brands. Cottonworld…

Zing unveils its new avatar targeted at Gen Z; launches brand campaign with Siddhant Chaturvedi
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Zing unveils its new avatar targeted at Gen Z; launches brand campaign with Siddhant Chaturvedi

Zing unveils an all-new avatar comprising a new logo, channel packaging, brand ambassador, and a brand campaign. Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as aap nahi samjhoge. To provide a mahaul that understands, celebrates, and vibes with today’s youth, the channel launches its new positioning through the campaign, ‘Apni Vibe,…

Anita Hassanandani Is Set To Launch Her Own Range Of Clean & Scientific Skincare: Better Beauty
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Anita Hassanandani Is Set To Launch Her Own Range Of Clean & Scientific Skincare: Better Beauty

The secret of beauty lies in love, not only love for yourself but for the environment as well. Better beauty is a luxurious, sustainably crafted skincare brand which will be exclusively available on clean beauty platform Vanity Wagon. The brand caters to the line of scientific and bio-compatible skincare that is pure, proven and potent. The products…

Kotex relaunches in India with its new campaign for Period Panties
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Kotex relaunches in India with its new campaign for Period Panties

Kotex, one of the pioneers in female hygiene products is relaunching in India, with one of its innovative products – Kotex Overnight Period Panties – a breakthrough innovation that gives unparalleled period protection on heavy flow nights is built to distinctiveness and excellence. This 100-year-old brand thrives on the values of providing comfort care products…

OMTV raises ₹ 4 Million in seed funding, to scale production of original content
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OMTV raises ₹ 4 Million in seed funding, to scale production of original content

OMTV, the only OTT network to showcase content pertaining to Indian Sanatan culture, today announced that it has secured funding of Rs 4 million. The company shared that it will be using this funding to cover its current operational cost and ramp up the production of original content. Raj Kumar Jalan and Subhash Jalan led…

Snapchat develops a unique cricket AR lens for Spotify’s IPL campaign #SpotifyOnTohMazzaOn
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Snapchat develops a unique cricket AR lens for Spotify’s IPL campaign #SpotifyOnTohMazzaOn

Snapchat and Spotify have come together to design an unparalleled AR experience for cricket lovers this IPL season. With the unique Dynamic Cricket AR Lens, Snapchatters for the first time, will be able to create their own IPL match reactions, in real time! Snapchat AR lens has been enabled to dynamically pull in match scores…

Zero Gravity Communications crafts an innovative OOH campaign for Vadilal Enterprises
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Zero Gravity Communications crafts an innovative OOH campaign for Vadilal Enterprises

 Zero Gravity Communications has come up with an exclusive OOH campaign for its new and existing range of delightful ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency. Until now, it has generated need inputs on its success metrics. As part of this campaign, 500+…