hoichoi to bring Dolby Atmos Experience to Streaming Content in Bengali
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hoichoi to bring Dolby Atmos Experience to Streaming Content in Bengali

hoichoi, the leading on-demand Bengali content streaming platform and Dolby Laboratories, Inc. (NYSE: DLB), a company with decades of expertise in delivering breakthrough audio & visual experiences to billions of consumers worldwide, have come together to deliver an enhanced audio experience for viewers in Dolby Atmos. hoichoi announced that noted director Srijit Mukherji’s much awaited…

Sanofi India named Preeti Futnani as GM, Vaccines
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Sanofi India named Preeti Futnani as GM, Vaccines

Preeti Futnani has been appointed as the Company’s General Manager For Vaccines, effective June 1, 2022, by Sanofi India. She was the Franchise Head for Dupixent Dermatology at Sanofi’s Greater Gulf MCO (a cluster of six countries that includes Saudi Arabia, the United Arab Emirates, and Kuwait). Futnani has over two decades of experience in…

Pulp launches a new line of products in collaboration with Shruti Haasan
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Pulp launches a new line of products in collaboration with Shruti Haasan

Pulp, an Indian skincare brand, has unveiled Pulp X Shruti, a collection of products created in conjunction with acclaimed actress Shruti Haasan (PXS). The PXS range, which will debut with five items, is designed to help women feel more confident in their own skin, according to the brand. “This collaboration is our tribute to those…

Francis Wong named as the youngest CEO of realme Europe
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Francis Wong named as the youngest CEO of realme Europe

realme, the world’s fastest-growing smartphone brand, announced the appointment of Francis Wong, former CMO of realme Europe and India, as CEO of realme Europe. Under the new designation, Francis will lead the product, marketing and sales functions in the Europe market and will superhead the brand presence and operations in the Europe region.  The development…

Livspace elevates Saurabh Jain as Co-Founder and CEO, India Business
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Livspace elevates Saurabh Jain as Co-Founder and CEO, India Business

Livspace, the omni-channel home interiors and remodelling platform, announced today C Suite appointments at the highest levels. While Chief Business Officer Saurabh Jain has been promoted to Co-Founder and CEO of the India operations, Lalit Mittal has been named Chief Business Officer, India. Ankit Shah has also been appointed as the new Group Chief Strategy…

Vi rolls out AI/ML based Ad-Tech Platform – Vi Ads
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Vi rolls out AI/ML based Ad-Tech Platform – Vi Ads

Vi, an AI/ML-driven Adtech platform that delivers advertisers a cutting-edge and ROI-focused programmatic media buying platform, has announced the introduction of its own ‘Ad-Tech’ platform — Vi Ads. Vi Ads, which is based on Vi’s deep data science technology, will allow marketers to engage with the operator’s 243 million subscribers through a variety of channels,…

Voot Select to premiere Neeraj Pandey’s ‘Bandon Mein Tha Dum’ soon; Trailer out now
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Voot Select to premiere Neeraj Pandey’s ‘Bandon Mein Tha Dum’ soon; Trailer out now

Voot Select is all set to take cricket fans on a journey through the 2020/21 India tour of Australia in its upcoming web series, titled ‘Bandon Mein Tha Dum’. Ahead of its release, the platform launched the trailer of the Neeraj Pandey directorial at its launch event in Mumbai, to give viewers a sneak peek…

Haldiram Snacks named Divya Batra as Head of Marketing
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Haldiram Snacks named Divya Batra as Head of Marketing

Leading Indian sweets and snacks maker Haldiram Snacks Pvt Ltd has on-boarded Divya Batra as its head of marketing. Coming from over 15 years of experience in Strategic planning, Brand Building, Digital Marketing, Ecommerce, Consumer Insights & Innovation. Batra will focus on scaling up marketing efforts and launching new categories at Haldiram in her new…

IKEA introduces new campaign; showcases IKEA’s offerings for the various definitions of a family’s comfort
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IKEA introduces new campaign; showcases IKEA’s offerings for the various definitions of a family’s comfort

IKEA, the world’s leading Swedish home furnishing brand launched a new integrated campaign in India across television, OOH, and digital channels. The campaign focuses on IKEA’s wide range of home furnishing solutions providing value for money and serving multiple purposes for each family member. Under this campaign, IKEA has released two TVCs, featuring two of…

Stayfree® encourages fathers to talk about periods to their daughters in its new film
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Stayfree® encourages fathers to talk about periods to their daughters in its new film

World Menstrual Hygiene Day is celebrated on 28th May every year which signifies 28 days which is the typical gap between 2 periods and 5 days which is the average duration of a period. It is a significant day to collectively raise awareness and attempt to change damaging social norms around menstruation. In India, these efforts are even more…