Prem Cables Pvt. Ltd., one of India’s most trusted names in cable manufacturing, has announced a complete brand transformation as it celebrates over 60 years of legacy and innovation. The refreshed identity — developed in collaboration with independent marcom agency DigiStreet Media — includes a new logo, brand positioning, tagline, and a unified presence across…
As travellers across India gear up for their winter holidays, SpiceJet has announced the launch of new daily flights to two of the country’s most sought-after destinations — Udaipur and Port Blair. The airline’s latest network expansion aims to make both a royal retreat and a tropical escape more accessible to domestic flyers this season….
MSM Unify, a global leader in education and student mobility, has announced the appointment of Ram Bhardwaj as its new Chief Technology & Product Officer (CTPO). With over two decades of experience in technology leadership, product engineering, and digital transformation, Ram is set to strengthen MSM Unify’s global technology strategy as the company continues to…
IndusInd Bank has announced the appointment of Sheran Mehra as its new Chief Marketing Officer (CMO). In this leadership role, Mehra will be responsible for strengthening the bank’s brand strategy, digital engagement, and customer experience, as IndusInd continues to expand its presence in a rapidly transforming financial ecosystem. With over 25 years of cross-industry experience,…
Panasonic Life Solutions India (PLSIND) has announced the consolidation of its Industrial Devices Division (INDD) and Energy Solutions Division (ESD) into a single entity – Panasonic Industry & Energy India (PIDEIN). The strategic merger is designed to enhance business agility, elevate customer experiences, and strengthen the company’s long-term growth roadmap in India. Leadership and Structure…
Ralph Lauren Fragrances has announced Jasprit Bumrah, one of India’s most celebrated cricketers and a global sports icon, as the new Polo 67 ambassador for India. The collaboration highlights the power of dedication, discipline, and determination, featuring the fast-bowling legend in the highly anticipated Polo 67 fragrance campaign. “Jasprit’s journey of perseverance and discipline, and…
Streax, from the house of Hygienic Research Institute Pvt. Ltd. (HRIPL), has appointed Sara Ali Khan as the new face of its Shine Hair Serum. The association is being introduced with the brand’s latest TVC campaign, “Frizz Gone, Smooth Shine On”. The campaign highlights the serum’s core benefits, including instant frizz control, smoother texture, and added shine….
Arrow, India’s leading premium menswear brand with a heritage of over 170 years, proudly announces the onboarding of actors Vedang Raina and Khushi Kapoor as its newest brand ambassadors. This collaboration marks an exciting new chapter for the iconic label as it continues to redefine contemporary style for a new generation. Khushi Kapoor, with her…
MediBuddy, India’s leading digital healthcare company, today launched the #EverySecondCounts campaign to raise urgent awareness and inspire immediate action against sudden cardiac arrest—one of the country’s deadliest health threats. With cardiovascular disease continuing to be one of the leading causes of death in India, the campaign seeks to drive awareness, inspire timely action in emergencies,…
PlusOne Design, the independent specialist agency founded in 2012 by Shitu Patil and Gautam Patil, is entering a bold new phase with the return of Shitu Patil as Co-Founder & Creative Head. With this move, the agency unveils PlusOne Design 2.0 – a renewed structure where design continues to be helmed by Gautam Patil, while advertising and…
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