Ralph Lauren Fragrances has announced Jasprit Bumrah, one of India’s most celebrated cricketers and a global sports icon, as the new Polo 67 ambassador for India. The collaboration highlights the power of dedication, discipline, and determination, featuring the fast-bowling legend in the highly anticipated Polo 67 fragrance campaign.
“Jasprit’s journey of perseverance and discipline, and his role as an inspiration to millions, make him the ideal partner to represent Polo 67,” said Charles-Alexandre Boczmak, General Manager of L’Oréal International Distribution SAPMENA. “His persona perfectly reflects the timeless yet vibrant and contemporary vision that Ralph Lauren Fragrances embodies.”
Jasprit Bumrah: An Icon of Dedication and Excellence
Widely regarded as one of the world’s greatest athletes, Jasprit Bumrah has redefined modern fast bowling with his distinctive style and consistency. Beyond cricket, he is admired for his quiet leadership, sportsmanship, and commitment to excellence, making him an inspirational figure for the next generation. His career embodies the spirit of dreaming big, pushing boundaries, and achieving greatness through resilience.
Speaking about the association, Bumrah said:
“Ralph Lauren has always symbolized timeless elegance and authentic individuality. As a brand I’ve always admired and dreamed of working with, it was an honor to collaborate with them – and no less, on a fragrance campaign that’s centered around designing your dreams through determination and grit. That is a message that really resonates with me in my cricket career and in my life.”
Polo 67: A Bold New Chapter in Fragrance
The Polo 67 Eau de Parfum marks a bold new chapter in the iconic Polo fragrance franchise, reigniting its legacy with a dynamic and athletic spirit. Crafted exclusively by master perfumer Marie Salamagne, Polo 67 embodies a warm, woody scent balanced with fresh and fruity notes of pineapple, cedarwood, and benzoin.
Designed for men who are always at the top of their game and embrace self-expression, the fragrance reflects the audacious spirit and contemporary sophistication that Ralph Lauren Fragrances stand for.
With Jasprit Bumrah as the face of Polo 67 in India, Ralph Lauren celebrates not just a fragrance, but the story of perseverance, individuality, and inspiration—values that resonate deeply with today’s generation.
