Eveready Industries India (EIIL) has launched its new TV Commercial for its Alkaline range – ‘Ultima’. As per the brand, the Eveready Ultima Alkaline batteries last up to 400% longer as compared to other batteries and are the ultimate energy solution to the power-hungry electronic gadgets of modern times. From powering TV/AC remotes, children’s toys to specialised high…
CollegeDekho, India’s largest higher education ecosystem, has announced the joining of Sushant Kashyap and Dr Ashfaq-Ul-Ahad to the company’s senior leadership. They will focus on further enhancing the portfolio of CollegeDekho Assured, which is aimed at upskilling India’s 38.5 mn college students with an industry-focused curriculum and boosting their employability. Both Sushant and Dr Ashfaq…
MediaTek, the world’s 4th largest global fabless semiconductor company, has announced its popular festive campaign ‘MediaTek Days’ on Amazon. The campaign will be providing the discerning consumer an opportunity to choose from a wide portfolio of smartphones and smart devices this festive season to upgrade and update their devices. The 4-day event will go live from…
Lifestyle and mobile accessories brand Mobilla, continues to ramp-up its investments in marketing in an attempt to further strengthen consumer connect and build recall. While steadily growing its product range and consumer base across India, Mobilla now onboards famed actor Gurmeet Choudhary for brand endorsements and promotions as it kickstarts its Diwali festive campaign. Having recently…
The Indian economy has shown steady growth in recent times. Even amidst global market volatilities, the month-on-month rise in job postings has been a testimony to the stability showcased by the Indian market. Additionally, Indian recruiters are also trying to maximise efficiency with the available resources. In September, the Index forecasted a steady month-on-month growth…
Safex Chemicals India Limited (Safex), a fast-growing Indian agrochemicals company, announces the acquisition of Briar Chemicals (Briar), the UK’s leading agrochemicals Contract Development and Manufacturing Organisation (CDMO) provider, from the pan-European alternative investment firm AURELIUS Equity Opportunities. Safex is backed by ChrysCapital, one of India’s largest private equity firms, which owns a significant minority stake in the…
In a sustained effort to expand its media business rapidly, India’s youngest and fastest-growing entertainment network, QYOU Media India launches its first direct-to-consumer app, Q PLAY. Available to download on the Google Play store and directly on Smart TVs and mobile devices, the free app offers all five QYOU Media India channels and going forward will…
Manoj Bajpayee has been appointed as a brand ambassador for ManipalCigna Health Insurance.ManipalCigna Health Insurance Company Limited, today announced the appointment of Padma Shri awardee and ace actor, Manoj Bajpayee, as its brand ambassador. Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, drive customer conversions…
HMD Global, the home of Nokia phones has partnered with Shikhar Dhawan Foundation to distribute smart devices to under-privileged students of Delhi NCR region with an aim to promote/support e-learning in India for these kids having affordability and accessibility issue. The first drive of device distribution on 19th September 2022 was organized at NeeV – A…
Navratri turned out to be a significant festive period for automakers in terms of sales. The Federation of Automobile Dealers Associations (FADA), on October 10, released vehicle retail data for the Navratri period for the first time. According to FADA, vehicle sales increased by a massive 57 per cent in Navratri 2022 on a YoY…
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