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Senco Gold & Diamonds launches Festival of Artistry campaign with Kiara Advani

Senco Gold & Diamonds the largest organized jewellery retailer in Eastern India (based on number of stores), today announced a new campaign – Festival of Artistry with Bollywood heartthrob and brand ambassador Kiara Advani to celebrate upcoming Dhanteras and Diwali.

Senco Gold & Diamonds has also come up with exciting Dhanteras Shagun offer across Gold, Diamond, Platinum and Silver jewellery for its customers during the upcoming Dhanteras and Diwali festive season. The auspicious occasion of Dhanteras is marked by people buying gold and gold ornaments which are integral to Indian tradition. Gold is considered as a symbol of luck, prosperity, abundance and auspiciousness.

Commenting on the occasion,  Joita Sen, Director, Senco Gold & Diamonds said, “‘Dhanteras’ and ‘Diwali’ are amongst the biggest jewellery buying festivals. From Navratri to Dhanteras, we celebrate this auspicious season of festivities with exquisite artistry through our traditional and modern festive jewellery collections. Our campaign titled #FestivalofArtistry featuring Kiara Advani personifies today’s Indian woman as she prepares to welcome good fortune & prosperity into her life with the auspicious touch of pure gold & exclusive jewellery from Senco Gold and Diamonds.

This Dhanteras we have launched 2 collections. One under Everlite (our sub brand of everyday wear light weight jewellery) called the Shagun collection which is about prosperity and good fortune using lotus as the symbol of Lakshmi. We’ve used it in the chain necklace which is trending right now.

Second is the bridal collection. For brides, it is about being the queen of your life and in your family. Grand chokers with a wide spread is in style this wedding season.”

The digital video commercial can be viewed here:

The company has also launched Dhanteras offers which will be available across Senco Gold & Diamonds’

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