CSS Corp, a digital technology and customer experience (CX) services provider, has rebranded itself to Movate™. The new brand identity symbolizes the company’s transformation into a digital-led, people-driven organization that helps ambitious, growth-oriented companies outperform through technology and human ingenuity. The new name Movate is a combination of ‘Momentum’ and ‘Innovate.’ It represents the company’s…
NutriGlow, a part of G.O.A.T Brand Labs, has announced the appointment of Bollywood icon, actress, and model Genelia Deshmukh as its brand ambassador. Genelia will endorse the brand’s scientifically-formulated, premium face and body care products and drive home their motto of affordable luxury. The collaboration resulted from the shared beliefs of Genelia and NutriGlow in…
Kicking off the FIFA World Cup™ fever, adidas, the official partner of the FIFA World Cup™ 2022, launches an innovative scannable ad film ‘QR to Qatar’ featuring their brand ambassador and Bollywood star Ranveer Singh. The film includes a digital integration of a QR Code that takes the consumer to a live raffle to win many exciting…
Zivame.com, India’s No. 1 intimate wear destination, announced the successful completion of its flagship property “The Grand Lingerie Festival”. This is a one-of-a-kind Omni channel property that runs across both online and offline channels. Zivame’s Grand Lingerie Festival has once again become the most anticipated sale of the season for women’s intimate wear. This edition saw over 100+ brands participate, and the event…
Decades come and similarly go, evolving styles and trends. What remains, is the spirit of celebration and togetherness which is constant. Through the course of 37 years, Asian Paints Sharad Shamman has nurtured, inspired and championed Bengal’s festive soul, Durga Pujo. Paying a musical tribute to the changing tones of Sharodiya, and to celebrate recognition…
9X Media today announced that it has elevated Bhupendra Makhi to Chief Executive Officer (CEO). During his long innings with 9X, Makhi was also the Chief Financial Officer (CFO) of the company, who rose the ranks from Vice-President, Finance. He has been with the organisation since 2007. In his new role, Makhi will now spearhead…
Amadeus, the leading travel technology company, has awarded its India integrated communications mandate to Zeno Group. The appointment follows a competitive multi-agency pitch for end-to-end integrated communications. With over 30 years of innovation, collaboration, and enabling better journeys, Amadeus builds the critical technology solutions that help airlines, airports, hotels, railways, search engines, travel agencies, and corporations to…
Casio India, has revealed a new ad film as part of its brand campaign FarakPadtaHai for its calculator category. The film is based on a key insight that students pay little attention to low-involvement items such as a calculator during purchase, a decision if made incorrectly they end up regretting as the product starts impacting their lives….
The past decade or so has seen a plethora of changes in the fashion industry. On the occasion of World Bamboo Day, premium men’s wear brand DaMENSCH in collaboration with RUSABL is celebrating the eco-friendly plant and our planet by running an exciting contest on their social media channels. It’s an opportunity for participants to…
Lava International Limited, an Indian phone manufacturer today announced that it has on-boarded the youth icon Kartik Aaryan as the brand ambassador to endorse its Smartphones category, while launching Lava Blaze Pro. An inspiration to millions, Kartik Aaryan, a self-made man exudes energy, vitality and versatility and with his content projects progressive, innovative and challenging…
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