Glad U Came, an award-winning boutique agency, has acquired the Public Relations and Influencer Marketing mandate for One Minute Saree, a ready-to-wear saree brand revolutionizing the concept of draping saree. The agency will carry out a creative marketing plan emphasizing celebrity gifting, influencer marketing, and media coverage for the brand. Their objective is to design…
Puretech Digital, the award-winning, full-service digital agency based out of Mumbai, has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual funds investment companies backed by the 150+ year old DSP Group. The agency will be handling digital media planning along with performance marketing for the brand. Bagging the mandate…
Fortifying its position as the leader in youth-centric entertainment, MTV continues to up its ante with tentpole original content for its viewers. MTV’s much-anticipated marquee franchise is back for another exciting season; MTV Splitsvilla X4 is all set to present a unique mélange of modern-day dating and classic romance, where true love is hard-earned. In its latest…
Famous Innovations has announced the appointment of Mitali Srivastava Hough as National Planning Head for its Mumbai, Delhi and Bangalore office. She will also lead strategic planning for Garage, the digital and content agency from the group. With nearly 22 years of work experience, Hough is the first planner in Indian advertising who co-founded a…
goEgoNetwork – India’s leading EV charging solutions providing company has recently entered a strategic partnership with Bengaluru-based SRIT India Pvt. Ltd., formerly Sobha Renaissance Information Technology Pvt. Ltd., to set up its first fast charge park in Bengaluru at ITPL Main Road, Kundalahalli, Brooke Field, Bengaluru, Karnataka. Interestingly the development comes at a time wherein…
Amazon India and TVS Motor Company today announced a strategic engagement to strengthen electric mobility, electric infrastructure and connected services. As part of this collaboration, a fleet of electric two-wheelers and three-wheelers from TVS Motor will be deployed for Amazon’s last-mile deliveries. In addition, the two companies will work in tandem to examine EV use cases for various…
Gnani.ai, a global frontrunner in Conversational AI and customer service automation today announced the appointment of Sanjay Pai as the Chief Revenue Officer. In this role, Sanjay will be responsible for growing and spearheading business development initiatives and advancing and strengthening Gnani.ai’s strategic growth across international markets. Sanjay brings over two decades of experience in sales and…
One in four companies (27%) globally has suffered a data breach that cost USD1–20 million or more in the past three years. However, despite cyberattacks continuing to cost businesses millions of dollars, globally fewer than 40% of executives surveyed say they have fully mitigated cybersecurity risk exposure in a number of critical areas. In India,…
Home is where the heart is; nothing bears better testimony to this fact than the passion and creativity with which a person does up their home. During the last two years, this feeling of oneness with homes has been consolidated even more as we spent quality time there with our family and dear ones. To…
Eureka Forbes Limited, India’s leading health and hygiene brand has announced the appointment of Shubham Srivastava as Chief Product and Technology Officer and Gaurav Khandelwal as Chief Financial Officer (CFO). Shubham Srivastava as Chief Product and Technology Officer will drive digital transformation at Eureka Forbes. A seasoned tech product entrepreneurial leader with a strong business acumen,…
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