XYXX, a leading men’s premium innerwear and lifestyle label crafting apparel for the discerning Indian man, unveils their all-new #MyComfortZone campaign with brand ambassador, KL Rahul in a never-seen-before avatar that showcases him at his comfortable best. Putting an entirely new spin on what ‘comfort’ truly means, KL Rahul channels his most authentic, zen-like self…
Former Indian cricket captain MS Dhoni has been named the national brand ambassador of MYK LATICRETE, a pioneer in the installation of tile and stone. MS Dhoni has been included in a number of sponsorships and initiatives as part of the company’s integrated marketing campaign, which has been launched across several platforms. The 360-degree campaign,…
A professional’s career growth is defined not only by their technical and analytical abilities but also by the soft skills developed over the years, irrespective of the field they choose to work in. India’s leading jobs and professional networking platform, apna.co recently spoke with its employer base to understand a key skill they look out for while…
The end of the year is here, and that mostly means great travels, great company and great weather. To add to this, the leading entertainment super app MX Player is releasing some great binge-worthy international shows with its slate of VDesi shows – in your preferred language as well as a first-of-its-kind MMA reality series…
Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food roped in Bollywood superstar Hrithik Roshan as the Brand Ambassador for its Googly range of biscuits. Bisk Farm Googly, which goes with the brand slogan “Taste with a Twist” (#TasteWithATwist), has drawn up its first TVC around Hrithik’s iconic dance…
WardWizard Innovations and Mobility Ltd (BSE Code: 538970) – India’s leading manufacturer of electric two-wheelers brand ‘Joy e-bike’ has been named the Powered by Partner for Dadasaheb Phalke International Film Festival Awards 2023. The association is set to power and drive DPIFF’s this year’s theme ‘Go Green’. As the international film event takes up the cause of…
Leading global cryptocurrency exchange, Bitget, has announced a series of marketing campaigns with Lionel Messi, the Argentinian Football legend, with the launch of the brand film to celebrate the 2022 World Cup. With this USD 20 Million investment in campaigns and rewards, Bitget aims to benefit users with attractive rewards, help enhance market sentiment and reignite…
Home decor and interior design company, Bonito Designs further builds their leadership team by appointing Rishi Sharma as chief marketing officer. He will work closely with Amit Parsuramka, chief executive officer, Bonito Designs. With his deep knowledge and specialization in brand management, marketing communications, performance marketing, product management, and market research, Rishi will primarily focus…
Sumit Damani has been named as the Global Business Head of GoGames, one of the group’s subsidiaries, according to a statement from The ATechnos Group, a platform that offers digital transformation, mar-tech, consulting, content, and VAS platform services. With two decades of practical experience in the telecom, VAS, gaming, content, and mar tech sectors, Sumit…
Integral Ad Science today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving…
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