One of India’s leading healthy breakfast & snacking start-ups Alpino Health Foods came up with a quirky campaign unveiling their new brand positioning, of being the world’s only peanut product company. The campaign that is garnering a lot of views and digital attention started with a shocking incident where Alpino’s Co-founder was seen tied to a chair…
Noise, India’s leading connected lifestyle tech brand, has roped in the youth icon, the King of Cricket in India, Virat Kohli as its new brand ambassador for their smartwatches. A true representation of the synergy between Noise and Virat Kohli, the partnership brings together the two established leaders of their respective domains that exemplify what…
PayU, India’s leading online payments solutions provider, today announced the appointment of Arvind Agarwal as its new Chief Financial Officer. In his career spanning over two decades, Arvind has handled a wide range of financial and strategic leadership roles with multiple dynamic consumer-facing multi-billion-dollar tech companies. Arvind joins PayU after a successful stint at Nykaa that saw robust recovery from COVID while…
Adda52.com – India’s online poker destination, announced the second edition of its ‘Series of Legends’ event inviting the legendary Indian Poker players across the country to unite and compete with the finest poker heads in the country. This year, the ‘Series of Legends’ will be held from 5th to 11th December, where poker fanatics from…
Ipsos Global Inflation Monitor November 2022 has revealed interesting trends for 2023 due to the impact of inflation, not all happy ones for the next 1 year and six months. For instance, at least 65% of urban Indians polled and 69% of global citizens polled foresee inflation to further go up. Further, 58% urban Indians…
Duroflex, India’s leading sleep solutions provider, has always been at the forefront of innovation. Taking the vision forward and to help Indians experience upgraded sleep, the company has launched ‘Duroflex Wave Plus’ – a highly functional, adjustable smart bed that aims to enrich one’s sleep experience. With their new wellness offering, Duroflex remains committed to…
Bala Purushothaman will begin serving as Procter & Gamble’s chief human resource officer (CHRO) on January 1, 2023, according to a recent announcement. Bala is now the fourth Indian to have recently joined the company’s global leadership, joining Shailesh Jejurikar as COO, Sundar Raman as CEO of Fabric & Home Care, and Kirti Singh as…
Tanima Dhawan has been promoted to National HR Director at Zoo Media, the biggest independent provider of digital media services in India. Tanima’s job will require her to oversee the culture and talent at all of Zoo Media’s partner, acquired, and owned agencies across the nation. Her primary duties include developing a talent acquisition strategy…
This winter, TUMI, the international travel and lifestyle brand, will launch its global campaign entitled “TUMI x MLAREN,” which chronicles the personal and professional journeys of four world-renowned sports and entertainment professionals aptly known as the TUMI Crew. Brought to life by esteemed film director Jessy Moussallem, who traveled across the globe to bring their…
Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India, registered monthly domestic sales of 7,051 units in November’22 with 29% growth over the corresponding month last year. The export numbers for HCIL stood at 726 units in Nov’22. Commenting on the Nov’22 sales performance, Yuichi Murata, Director, Marketing and Sales, Honda Cars India Ltd said, “Riding on…
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