Arré Voice, a short-form, women-first, audio social app based on 30-second voice podcasts (Voicepods) & aimed at building a new generation of creators has appointed Divya Sharda to lead its content operations & strategy. The voice pods are currently popular in Tamil, Telugu, Malayalam, Hindi and English and provide for raw, honest, and creative expressions…
Pitchfork Partners has been chosen by NittyGritti to serve as its strategic communication advisor. As the brand expands operations beyond Amazon’s English-speaking territories, they will work closely with the company to solidify its position as the greatest content audit platform in the world. NittyGritti has also put out RFPs to sign up an entire partner…
With the new tagline, “Better Crunch, Wholesome Munch,” Tata Soulfull has launched its first-ever digital campaign for the product line, Tata Soulfull Millet Muesli. The dialogue in the 30-second movie is animated and banter-style. It depicts a young, health-conscious couple joking around with their breakfast selection. The advertisement turns the bland, practical representation of muesli…
From morning time pressures to imminent traffic delays to early office meetings – cross out all the excuses and beat the real villains that make you miss breakfast. Quaker, one of India’s leading brands in breakfast cereal category and world leader in Oatmeal segment, has unveiled a special campaign ‘Ab Breakfast Ko Banao Unskippable Breakfast’ for its recently introduced ready-to-eat cereals, Quaker Oats Muesli. As…
Sony Entertainment Television brings a beguiling story titled, ‘Kathaa Ankahee’, Hindi remake of the acclaimed Turkish drama, ‘1001 Nights’ (Binbir Gece). After a successful run in over 50 countries, the show will be presented to the Indian audience with a captivating storyline centred around an unforgettable wound that creates a rift between Katha and Viaan….
G.O.A.T Brand Labs has appointed Mukesh Lodha as the company’s new chief of finance. Lodha will orchestrate and execute G.O.A.T Brand Labs’ overall finance to propel the company to new heights in his new role. His primary responsibility at G.O.A.T will be building and managing a diverse team while ensuring strong financial control and planning…
Bollywood actress Shraddha Kapoor has been named by lingerie and personal care company Clovia as its first brand ambassador. The brand’s first-ever national TV commercial campaign, with the slogan “Happy is my Superpower,” stars the actress. In addition to TV, a 360-degree campaign will use the star as the face of the company across internet,…
Hamdard Laboratories (Medicine Division) a progressive, research-based health and wellness organization, unveils a new campaign for one of the most popular product; Roghan Badam Shirin, an oil popularly used for glowing skin, healthy hair, a sharper memory, and strong bones. The campaign highlights the strength and goodness of 100% sweet almond oil which brings out…
Famous Innovations as one of India’s foremost creative agencies, the agency announced the elevation of Mithila Saraf as the CEO. With this development, Mithila will be one of the youngest CEOs to helm an agency of such a stature. Mithila began her career with Famous as an intern and played multiple roles over the years,…
Reinforcing its commitment and promise towards pets and animals, pioneering homegrown pet care brand Wiggles now introduces a refreshed brand identity as it turns 4. Synonymous with the brand purpose and journeying towards becoming India’s committed #PartnerInPethood, Wiggles’ new identity leading with the ‘W’ titled ‘Lovemark’ is inspired by, a heart signifying unconditional love, infinity signifying unending…
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