As a part of their FIFA World Cup campaign, Budweiser India teamed up with “Jungle”, a Mumbai-based creative production house, to conceptualize and execute the Indian leg of the tunnel stories.
Taking from the core creative idea of no matter the odds, the world is yours to take, Budweiser India & Jungles have brought to life some powerful homegrown stories. The campaign has kickstarted with breakout Bollywood star Siddhant Chaturvedi & fashion icon Masaba Gupta with more such stories launching soon leading up to the FIFA World Cup finale.
Ankit Kataria, Director at Draftline & Connections talks about the campaign, “With Budweiser, we have always tried to push the envelope when it comes to people that shape culture. We wanted to showcase some really powerful stories & how each of them have faced the odds & the seized every opportunity that came their way. We were looking for a partner who would go the extra mile and bring our tunnel story narrative to life, and Jungle fit right in. A great collaborative effort that has resulted in some powerful stories which we are truly excited about.”
“The tunnel is an analogy to the odds that we all encounter, coupled the uncertainty & doubt, which we rise up against with grit, determination to seize every opportunity. Harnessing the power of visual metaphors, a constant in all of Jungle’s creations we created a unique visual world that represented each artists story.” Rudra Mawani, the Executive Producer at Jungle says.
For Jungle to be selected to execute the campaign felt rewarding. As we draw close to more stories set to release we are excited to see how these stories are received & hope that it tells fans that the world is yours to take.
