MX Player rides high on Dharavi Bank; witnesses 4x growth in subscriptions and ropes in nine sponsors
| |

MX Player rides high on Dharavi Bank; witnesses 4x growth in subscriptions and ropes in nine sponsors

ByTVW News India Bureau

Enticing viewers with the recent launch of its high-octane, crime-thriller MX Original Series ‘Dharavi Bank’, India’s entertainment Super App – MX Player, strengthens its popularity amongst all stakeholders. Having received significant patronage from viewers resulting in 4x growth in subscriptions on MX Gold, the show continues to garner support from leading brands who have come…

Dentsu Creative India Launches A (Mis)Pronouncing Brand Film For iQOO
| |

Dentsu Creative India Launches A (Mis)Pronouncing Brand Film For iQOO

ByTVW News India Bureau

Dentsu Creative India has launched a uniquely self-aware brand film for iQOO, one of India’s fastest growing smartphone brands. The film stars Vijay Devarakonda and Janhvi Kapoor where they are taking a dig at iQOO’s eccentric brand problem – no one gets their name right. And this is despite them being India’s no. 1 smartphone…

Madame Tussauds India unveils Varun Dhawan’s Wax figure
| |

Madame Tussauds India unveils Varun Dhawan’s Wax figure

ByTVW News India Bureau

Madame Tussauds India, today revealed the wax figure of Bollywood heartthrob Varun Dhawan, the new age youth icon with a huge fan following among GenZ. The wax figure will be unveiled at the state of the museum located on the 4th floor of DLF Mall of India. Varun Dhawan is a well-known and appreciated actor among…

Baazi Games named Himank Tripathi as Chief Communications Officer
| | |

Baazi Games named Himank Tripathi as Chief Communications Officer

ByTVW News India Bureau

Baazi Games, one of the nation’s top online gaming start-ups, today named Himank Tripathi as its Chief Communications Officer. The senior appointment intends to strengthen the company’s value of customer centricity and problem-solving with technology in order to further enhance Baazi Games’ leadership position in the real money gaming sector. Himank’s current responsibilities include overseeing…

Arzooo named Suvid Bajaj as Head of Marketing
| |

Arzooo named Suvid Bajaj as Head of Marketing

ByTVW News India Bureau

Suvid Bajaj has recently been appointed Head of Marketing by Arzooo, a Retail Tech Platform. The hiring coincides with an exciting period for Arzooo, which saw a 400% growth over holiday season thanks to the addition of over 40,000 shops to the digital platform. Suvid will be in charge of the marketing initiatives and strategy…

Disney+ Hotstar to air ‘Fall’ on Dec 9
| |

Disney+ Hotstar to air ‘Fall’ on Dec 9

ByTVW News India Bureau

Disney+ Hotstar will release the eagerly awaited intriguing thriller series ‘Fall’, featuring actress Anjali in the lead, on December 9. Hotstar Specials show is an official adaptation of the Award-winning Canadian mini-series ‘Vertige’. ‘Fall’ is produced by Banijay Asia. Apart from Anjali, the series will also feature actors SPB Charan, Sonia Agarwal, Santhosh Pratap, Namita…

Ogilvy conceptualises a creative campaign for Asian Paints Apex DustProof
| |

Ogilvy conceptualises a creative campaign for Asian Paints Apex DustProof

ByTVW News India Bureau

The exteriors of a house are often exposed to heat, dust and harsh weather conditions which diminish the beauty of the walls when the paint fades or wears off. Asian Paints Apex DustProof checks all boxes in preventing any loss or damage to the beauty of a home’s exterior walls. The new campaign by the paint…

Realme launches #CurveInLife campaign ft Bani J
| |

Realme launches #CurveInLife campaign ft Bani J

ByTVW News India Bureau

Realme has launched its latest campaign for the new smartphone series asks its audience to step into the extraordinary with #CurveInLife. Featuring the actress of Four More Shots Please, Bani J, the campaign successfully captured her life journey dealing with all the curves that led her to success. The campaign promotes the idea of embracing…

Colors presents a heartfelt story of two sisters in its new show ‘Durga Aur Charu’
| |

Colors presents a heartfelt story of two sisters in its new show ‘Durga Aur Charu’

ByTVW News India Bureau

Bondita and Anirudh Roy Chowdhary’s legacy continues thanks to their daughters in Colors’ “Durga Aur Charu.” Durga is her mother’s shadow, and Charu is her spirit. The programme follows the lives of two sisters who are related by blood but who have very different upbringings as a result of being split up when they were…

iTV network named Priyanka Datta as Chief Business Officer
| |

iTV network named Priyanka Datta as Chief Business Officer

ByTVW News India Bureau

Priyanka Datta has been appointed as the new Chief Business Officer by the iTV network. Priyanka has over 27 years of extensive experience in the TV industry and is a seasoned media expert. In the broadcasting industry, where business planning/reviewing and relationship management have been her areas of expertise, she has led multiple functions of…