ince its founding in 1935, Kärcher has been a global pioneer in mechanised cleaning — transforming manual, labor-intensive work into effortless, high-performance experiences. This Halloween, the brand takes a refreshingly creative turn with its new campaign, “When Outdated Tech Comes Back to Haunt,” which cleverly contrasts outdated cleaning technology with Kärcher’s modern, intelligent machines. The…
Samvardhana Motherson International Limited (SAMIL), one of the world’s leading automotive component manufacturers, has announced key leadership changes as part of its strategic roadmap toward achieving Vision 2030. The company has appointed Gandharv Tongia as Group Chief Financial Officer (CFO) Designate, who will formally assume the role of Group CFO on November 15, 2025, following…
MOMS, an outdoor specialist unit of Madison World, in collaboration with matchmaking platform Shaadi.com, executed a culturally rooted OOH campaign in Lucknow that had the city buzzing. The campaign featured a kadhai installation. Shaadi.com that celebrates the quirks and colours of relationships and Indian weddings, drew inspiration from a North Indian belief: “Kadhai se kha…
The Indian advertising and marketing industry is mourning the loss of Piyush Pandey, one of the nation’s most celebrated creative minds. Among the many tributes that have poured in, Asian Paints — a brand deeply intertwined with Pandey’s creative journey — has shared a moving message that reflects the depth of his legacy and the…
Netflix, Inc. has delivered a standout performance in the third quarter of 2025, underscoring its dominance in the global streaming industry. The company reported robust revenue growth, record-breaking audience engagement, and raised its full-year free cash flow (FCF) guidance, driven by strong content performance and accelerating advertising revenue. Financial Highlights: Strong Revenue, Profit, and Cash…
Global payments leader Mastercard has announced the appointment of Jill Kramer as its new Chief Marketing and Communications Officer (CMCO), effective December 1, 2025. Kramer succeeds Raja Rajamannar, who will transition into a senior fellow role after a transformative tenure leading Mastercard’s global marketing and brand initiatives. Michael Miebach, CEO of Mastercard, praised Rajamannar’s exceptional…
Tata Consumer Products, one of India’s leading FMCG companies, has appointed Sindhuu Govindarajan, a former Hindustan Unilever Limited (HUL) executive, as Vice President of the Foods Division. With this appointment, Govindarajan brings her extensive experience and deep understanding of India’s fast-moving consumer goods landscape to drive growth and innovation across Tata Consumer’s expanding foods portfolio….
Revenant XSpark, one of India’s leading and fastest-growing esports organizations, has officially announced the onboarding of Kaashvi Hiranandani, one of India’s most prominent gaming and lifestyle creators, to its dynamic creator lineup. Kaashvi, who has emerged as a trailblazer in India’s esports and gaming content space, joins an elite roster that includes popular creators like…
At a time when creative communities across the world are exploring the possibilities of artificial intelligence in movie making, JioStar has taken a pioneering leap with the launch of its AI-driven mythological web series, Mahabharat: Ek Dharmayudh. The series exemplifies how the union of a timeless epic and cutting-edge technology can redefine storytelling for modern…
UNIBIC Foods, one of India’s prominent cookie, biscuits and snacks company has announced the appointment of Ajay Bathija as its Chief Executive Officer. In his new role, Ajay will lead UNIBIC’s strategic growth initiatives, drive business expansion across domestic and international markets and strengthen the company’s position in India’s competitive packaged foods industry. Ajay brings over two decades of…
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