Himalaya BabyCare, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her baby’s first winter. Set against the cold and dry air of winter, the film captures a tender moment of parents protecting their baby’s soft cheeks and skin. The DVC opens with a mother voicing her worry about how the…
Lohri is not just a festival of harvest; it is a festival of hope. Parle-G’s latest film steps into this moment with sensitivity, using the festival to reflect how tradition, emotion, and responsibility live together within families. The film is conceptualised by Thought Blurb Communications, a full-service creative advertising agency in India known for its…
Mumbai, January 9, 2026: Mphasis, a global AI-led and platform-driven technology solutions provider, has announced the appointment of Girish Srikrishna Paranjpe as the Chairperson of its Board. The appointment came into effect on January 7, 2026. Paranjpe succeeds Jan Kathleen Hier, whose tenure as Independent Director and Chairperson concluded on December 10, 2025. He has…
Birla Opus Paints, a brand from the Aditya Birla Group’s Grasim Industries, has launched a new film that beautifully captures how colour can bring people closer and strengthen emotional bonds at home. Staying true to its philosophy of ‘Duniya Ko Rang Do’, the story once again features the much-loved Opus Boy, who represents the magic…
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has unveiled its latest End of Season Sale campaign film starring author, entrepreneur, and columnist Twinkle Khanna. Crafted with humour and wit, the film showcases New Year shopping as a thoughtful ritual, where smart indulgence is deliberate, judgement is sharp, and style always carries the final word….
Mumbai, India | January 6, 2026: In a historic collaboration that redefines India’s media landscape, Mumbai’s leading radio stations — Radio Mirchi, BIG FM, Red FM, Radio Nasha, and Radio City — came together for the first-ever city-wide multi-station simulcast, titled ‘Radio Community Ek Saath’, spearheaded by the Adani Group. The unified broadcast carried a…
Mumbai: Sony Pictures Networks India has released the second brand film for its upcoming marquee property, Wheel of Fortune, featuring Akshay Kumar. Continuing the tone established by the first campaign film, the latest release once again spotlights Akshay Kumar’s signature humour and effortless comic timing. Built around situational comedy, the film highlights Akshay Kumar’s mass…
Mumbai, January 5, 2026: The concept of “Monday motivation” lost its grip in 2025. Instead of sticking to rigid workout routines or rushing to the gym at the start of the week, Indians embraced flexible fitness schedules that fit their lifestyle. According to cult’s “How India Moved in 2025” report, based on insights from nearly…
GIVA, has launched its latest campaign and collection, ‘Glow in Motion’, fronted by actor and youth icon Barkha Singh. GIVA new range celebrates modern femininity, movement and everyday elegance, introducing jewellery that is designed to move with you and move with light, creating a glow that evolves through every moment of the day. GIVA also launched…
New Delhi, India — Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, has announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, alongside a dual role as Chief Strategic Investments Officer. The appointment marks a significant step in Affle’s journey to accelerate its global expansion, with a strong…
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