Pulse Candy Spreads Festive Cheer with Aoora Collab, Blending K-Pop Energy and Christmas Spirit
Pulse Candy, one of the flagship brands from the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, today announced its high-decibel digital campaign featuring global K-Pop icon Aoora (Park Min-jun). This strategic partnership marks an evolution in Pulse’s digital-first marketing journey by blending the global cultural phenomenon of K-pop with the brand’s signature Indian tanginess….