Strengthening its purse of ethnic lifestyle brands in 2023, G.O.A.T Brand Labs has recently announced the acquisition of Imara – a popular celebrity-endorsed women’s ethnic apparel brand. Well received by the targeted premium women customers, Imara has expanded its presence in over 70 offline stores, Shoppers Stop who are also a strategic partner of G.O.A.T…
Mumbai: Pepsi on Tuesday announced that it has roped in Yash, the superstar, who shattered all geographical boundaries to become a force to reckon with and has had a hugely successful run at the box office. The disruptive partnership between Pepsi and Yash will become a huge topic of conversation amongst the youth of India….
PV Sindhu, an Indian badminton champion, has been named the first brand ambassador for Biryani by Kilo, an Indian biryani and kebab company. The well-known sports figure will be viewed as the brand’s face. The brand’s philosophy is well personified in PV Sindhu. Similar to how the company passionately believes that “Every good thing takes…
Abhinav Upadhyay has been named chief marketing officer of CollegeDekho, India’s ecosystem for higher education services. In addition to creating the company’s next chapter of growth through innovations and transformative efforts across its whole spectrum of products and services, Abhinav will lead all facets of brand and product marketing. Abhinav has almost two decades of…
With the start of the new year, a new fragrance from the city of Kannauj in Uttar Pradesh emerges with an exclusive collaboration with Michelin star and celebrity Chef Vikas Khanna. “Vikas Khanna by Zighrana” will be made available in India, for sale on Zighrana’s online platform. Inspired by the culinary arts and Indian culture,…
BharatPe, India’s leading fintech company, today announced three key appointments in line with its commitment towards building an organization with high levels of corporate governance, compliance and data security. The company announced the appointment of Ambuj Bhalla as its Chief Information Security Officer (CISO). A respected name in the information security and cyber security domain, Ambuj…
Skipper Pipes, the national power brand that specialises in premium quality polymer pipes and fittings, today announced that it has assigned Lowe Lintas as its creative agency to strategize and execute its national launch campaign. As part of this association, Lowe Lintas will be designing and executing all brand marketing communication campaigns of Skipper Pipes…
American Express Banking Corp., (AEBC) announced the appointment of Anurag Gupta as the Vice President (VP) and Head of Global Merchant & Network Services in India, bringing both the acquiring and the network cards issuance teams under one leader. In his new role, Anurag will be responsible for expanding the Amex merchant coverage and the network…
Avi Kumar has been named as the Chief Business Officer of coto, the social community app designed specifically for women. Avi’s comprehensive consumer insights, brand mastery, and digital expertise will help coto’s business and marketing strategies move even faster. The narrative of turning the in-app content of Coto into distinctive consumer insights that will set…
With an aim to accentuate love, Bummer, a new-age apparel brand, has unveiled the second edition of its Valentine’s Day Campaign – #LoveIsABummer. Through this campaign, the brand encourages its patrons to add a spark to their love life by participating in the contest and winning a chance to travel to any destination abroad with…
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