MOMS executes metro train branding campaign in Mumbai for Goldmedal Electricals
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MOMS executes metro train branding campaign in Mumbai for Goldmedal Electricals

MOMS, a unit of Madison World, along with JC Decaux, has executed a successful metro train branding in Mumbai for Goldmedal Electricals, one of India’s leading electricals brands. Over the years, Goldmedal has established itself as a leader in the electrical industry, manufacturing high quality, innovative electrical products including modular wiring devices, home automation systems,…

Taboola signs a five-year exclusive partnership with Network18
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Taboola signs a five-year exclusive partnership with Network18

Network18 Media and Investments and Taboola, a provider of recommendations for the open web, have agreed to a five-year partnership. By utilising Taboola’s publisher capabilities, Network18 will increase ad monetization, user engagement, and traffic generation. Puneet Singhvi, CEO, Digital and President – Corporate Strategy at Network18 Media and Investments said, “We are excited to partner with Taboola…

Too Yumm! makes a masaledaar move with their #KarareBeatsChallenge
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Too Yumm! makes a masaledaar move with their #KarareBeatsChallenge

Too Yumm, an Indian snacking brand, has collaborated with Kinnect to launch #karareBeatsChallenge campaign with Virat Kohli. The brand wanted to create engagement by leveraging songs from the Saregama library, owned by RPSG Group. To leverage Saregama’s extensive library and create engagement for the brand, Too Yumm! kickstarted a dance challenge featuring Virat Kohli. With…

United Breweries named Vikram Bahl as CMO
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United Breweries named Vikram Bahl as CMO

Vikram Bahl has joined United Breweries as the Chief Marketing Officer. In a post on LinkedIn, Bahl made the announcement. He previously worked for Unilever as Global Brand Vice-President, Nutrition. As the EVP-Marketing for GSK Consumer Healthcare India, Bahl also had a roughly 9-year employment with the Kellogg Company. Additionally, from 1996 until 2008, he…

Colors Tamil to present the World Television Premiere of Jiivi 2
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Colors Tamil to present the World Television Premiere of Jiivi 2

Viacom18’s Tamil Entertainment channel is all set to telecast the World Television Premiere of Jiivi 2, this Sunday, January 22nd, 2023. The thriller is packed with some interesting twists and turns as the protagonist Saravannan’s life restarts from where it left off at the end of the first part, as his fate gets pulled into a vortex of…

Chimp&z Inc Bags The PR Mandate for Cossouq
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Chimp&z Inc Bags The PR Mandate for Cossouq

Cossouq, a sensibly-curated beauty and skincare marketplace hands over its PR mandate to Merge Infinity’s full-service independent agency, Chimp&z Inc. As part of the mandate, the agency will focus on providing end-to-end PR solutions to help the growing brand get increased visibility within the influential media community. Assisting in its brand-building, the collaboration will ensure…

Myprotein India unveils #YoureAlreadyReady campaign
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Myprotein India unveils #YoureAlreadyReady campaign

As the new year begins, the first thing that every one of us sees is how our fitness regime looks. We all walk up to the mirror and call out resolutions of how we will start working out differently this year to get closer to our fitness goal. Irrespective of the stage of your fitness…

Bumble launches new hyper-local campaign in five cities across India
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Bumble launches new hyper-local campaign in five cities across India

Bumble, the women-first dating and social networking app, launched its latest brand campaign across five cities in India – Ahmedabad, Hyderabad, Kolkata, Chennai and Chandigarh. Bumble is entering these markets to reach new audiences with the debut campaign that takes a hyper-local approach–each film celebrates Bumble’s diverse community, their connections and first moves in one’s city. Per Bumble’s recent study, 81% of…

Wunderman Thompson South Asia named Harsh Shah as Chief Digital Officer
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Wunderman Thompson South Asia named Harsh Shah as Chief Digital Officer

Harsh Shah has been named the Chief Digital Officer of Wunderman Thompson South Asia, starting January 17th, 2023. In his previous position, Harsh served as President – West for Dentsu Creative, where he oversaw operations, revenue, people, and culture for Dentsu Webchutney as well as regional business for the remainder of Dentsu Creative. He will…

Groyyo named Abhishek Srivastava as CTO
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Groyyo named Abhishek Srivastava as CTO

Konark Gaur has been named the new Chief Marketing Officer of D2C personal care company Pilgrim. Abhishek Srivastava, formerly Co-founder & CTO of ThreadSol, has been named as the new Chief Technology Officer of Groyyo, a manufacturer-first, cross-border supply chain enablement firm in Fashion and Lifestyle. Under Srivastava’s direction, the company wants to reinvent its…